Social Responsibility

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2009 Corporate Responsibility Report

IBM Corporate Responsibility Report 2009 letter from the chairman Samuel J. Palmisano Chairman, President and Chief Executive Officer our company IBM basics The role of the ibmer A world of global citizens employees Investing in the IBMer ibmers in service Corporate Service Corps enters its third year communities Engagement, expertise and sustainable service environment Environmental sustainability, inside and out supply chain A holistic approach Governance Managing risk, maintaining trust public engagement Collaborating for societal progress 2009 performance Data summary 1

4 6 10 14 18 24 32 36 40 44

Samuel J. Palmisano Chairman, President and Chief Executive Officer

It was at the height of the economic crisis in 2008 that IBM introduced the idea of a smarter planet. To some, this might not have seemed the most propitious moment to launch such an ambitious strategic initiative. However, we strongly believed there was an opportunity to address exactly the problems and challenges that were then gripping the world. Now it is nearly two years later and events have, if anything, strengthened this belief. The idea of a smarter planet is speaking powerfully to forward-thinking leaders and citizens around the world. It is opening up a growing global dialogue and generating thousands of innovative ideas. Hundreds of our clients have seized upon new capabilities to build smarter systems, and are achieving measurable benefits for their companies, communities and cities. Without question, this response is proving beneficial to IBM’s business. However, the phenomenon of a smarter planet is about much more than enhancing one company’s growth and profitability. And that is what this report is all about.




Corporate Responsibility Report

Addressing the issues facing the world now…...

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