Societal Environment Pixar

In: Business and Management

Submitted By gariegram
Words 687
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SOCIETAL ENVIRONMENT

Sequel Installment

Although Pixar Animation Studios have resisted the temptation in making instalments among their films, producers have failed to live up to their stand. Toy Story, the ground breaking, blockbuster animated film launched in 1995, took nearly four years to finally have its sequel, the Toy Story 2 in 1999. Eleven years after the second instalment, Toy Story launched its third film in the series, the Toy Story 3 in 2010. All three sequels have made it to the lime light as one of the top grossing films in the history of animated films. Aside from the Toy Story movies, Disney-Pixar have also produced a number of successful installment movies like Cars, Monsters Inc., and the upcoming sequel of Finding Nemo (Finding Dory).

In the course of time, film instalments have been an indication of opportunity to the animation company. More installments, means another profit generating loop for Pixar and an opportunity of growth to the company’s brand awareness to the general audience.

Genre Variations & Character Diversity

Pixar have been the Holy Grail of computer generated imagery films, and since its commencement in 1975, it has been known to produce quality child and family oriented pictures. Movies like Wall E, Toy Story, Cars, Ratatouille, and other films have been positioned to distinct male characters. In the film industry, variations in genres and diversity in character creation are crucial to maintain interest among audiences.

In the last seventeen years of Pixar, films have revolved on alpha-male characters until the launch of “Brave”, a film about a Scottish princess named Merida who defies an age-old custom, causing chaos in the kingdom by expressing the desire to not be betrothed. After consulting a witch for help, Merida uses a spell which transforms her mother into a bear. Merida must act to undo…...

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