Starbucks Is a Social Responsible Company

In: Business and Management

Submitted By sandy327
Words 549
Pages 3
Starbucks is a social responsible company
There are a few reasons why they have become so interested in social responsibility. First of all, they are based out of Seattle. Seattle is known for being an environmentally responsible area and for being interested in making a comfortable, small town feel in their big city. Any business in Seattle has to be environmentally and socially conscious if they want to succeed in the market. Another reason is probably because the founder knows what it is like to grow up struggling. This has made him more down to earth and interested in what is best for his customers and employees. And lastly, many communities, such as Seattle, have become very interested in doing what is right for the greater good. They want to make sure that every choice they make is going to benefit the next generation. People are looking into the businesses they support with much more scrutiny than ever before. Because of this, I think that the founder understood that looking at the bigger picture is important in order to succeed.
Starbucks is unique and provides a high level of benefits to its employees. They offer too many benefits to list all of them and the details here, but they have made some vested interest in their employees. They have gone as far as spending more money on employee benefits than supplies for the stores. That could be very detrimental for a company especially during this economic down turn. That shows that they are more interested in their employee’s well-being than making a ton of money for the company.
Starbucks is a combination of rapid growth with ethical and social responsible activities and they provide products in an environment that customers like. The founder had a good sense of social and ethical responsibility to begin with. Also over time as they have been faced with tough decisions and new challenges they have been…...

Similar Documents

‘Pestle’ Analysis for Starbucks Coffee Company

...Analysis for Starbucks Coffee Company Political: •High taxation imposed on farmers in those countries producing the coffee bean will usually mean Starbucks pay a higher price for the coffee they purchase. Any fluctuations in taxation levels in the industry are almost certainly ultimately passed on to the consumer. •Trade issues will affect Starbucks predominantly when exporting and importing goods. When another country’s government imposes a tariff it not only results in an efficiency loss for Starbucks but large income transfers can become inconsistent with equity. This extra charge can turn a bargain into a rip-off. Also, since 9/11, trade relations have been adversely affected between the USA and some other countries. •Starbucks should thoroughly investigate the political stability of any country they plan to expand to. Changes in government can lead to changes in taxation and legislation. The American elections may have an effect on Starbucks as new legislation or new or existing government may bring in taxes. Also, those countries in political turmoil or civil war (e.g. Zimbabwe at present) should be approached with great caution when considering new ventures. •The international economy must be brought into consideration as it can affect Starbucks’ sales and markets. The aftermath of 9/11 was an example of an economic downturn that affected the world market. •A reduction in licensing and permit costs in those countries producing the coffee bean for Starbucks......

Words: 1185 - Pages: 5

Starbucks Company Analysis

...Starbuck Industry Analysis Threat of substitute products – medium The premium foods and even fast foods industry, there are substitute products for Starbucks. When the other industries can satisfy the customer need that Tea industry is satisfying then there will have a threat for Starbucks. Other beverage industries such as premium foods industry – Minute maid, Ice Lemon tea, pocari sweat, etc. Threat of the entry of the new competitors – high Fortune ranked Starbucks number one in innovation, quality of management, people management and also quality of products or services in the food industry 2007. Starbucks is still the world and Shanghai leader in its industry. Starbucks is constantly innovating and showing strong product differentiation in their industry. However, some competitors such as Mc Café introduced by Mc Donald’s, Mc Café offers premium coffee with reasonable price. Although Starbucks now is the strongest in its industry however must be aware of the threats to potential entrants since the profit is attractiveness. The intensity of competitive rivalry – medium Starbucks current Shanghai competitors are Coffee Bean & Tea Leaf, Costa Café, local and brand competitor rabbit (rbt). Because of this industry do not have too much rival in Shanghai; Starbucks comes as the winner of all them. With holding 73% of market share and 1000+ number of shop in china, they lead this industry. The level of buyer power – low Starbucks have a fixed price......

Words: 1179 - Pages: 5

Starbucks a Responsible Company

... Starbucks: A Responsible Company Represented by Their Enacted Values Stephanie White BCOM/230 Hannah Rosette August 20, 2012 Starbucks: A Responsible Company Represented by Their Enacted Values Many companies have mission statements and espoused values. However, they do not enact those values to the fullest extent. Too often espoused values are simply there for appearances. Starbucks has proved to be an exception and makes every attempt to enact their espoused values. Mission, Vision, and Values The Starbucks mission is to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time (Starbucks 2012). Their vision is not just selling a cup of coffee to make a profit, it is to communities around the world. This vision along with enacted company values makes Starbucks a responsible company. Starbucks Culture The Starbucks way of life centers on their coffee, partners, customers, suppliers, and local communities. According to the Starbucks website, they are passionate about ethically sourcing the finest coffee beans, roasting them with care, and improving the lives of people who grow them (Starbucks 2012). They call their employees......

Words: 810 - Pages: 4

Pestle’ Analysis for Starbucks Coffee Company

...» Business and Management ‘Pestle’ Analysis for Starbucks Coffee Company In: Business and Management ‘Pestle’ Analysis for Starbucks Coffee Company ‘PESTLE’ Analysis for Starbucks Coffee Company Political: •High taxation imposed on farmers in those countries producing the coffee bean will usually mean Starbucks pay a higher price for the coffee they purchase. Any fluctuations in taxation levels in the industry are almost certainly ultimately passed on to the consumer. •Trade issues will affect Starbucks predominantly when exporting and importing goods. When another country’s government imposes a tariff it not only results in an efficiency loss for Starbucks but large income transfers can become inconsistent with equity. This extra charge can turn a bargain into a rip-off. Also, since 9/11, trade relations have been adversely affected between the USA and some other countries. •Starbucks should thoroughly investigate the political stability of any country they plan to expand to. Changes in government can lead to changes in taxation and legislation. The American elections may have an effect on Starbucks as new legislation or new or existing government may bring in taxes. Also, those countries in political turmoil or civil war (e.g. Zimbabwe at present) should be approached with great caution when considering new ventures. •The international economy must be brought into consideration as it can affect Starbucks’ sales and markets. The aftermath of 9/11 was an......

Words: 354 - Pages: 2

Corporate Social Responsible

... 1) WHAT IS SOCIAL REPONSIBILITY..? The idea that companies should embrace its social responsibilities and not be solely focused on maximizing profits. Social responsibility entails developing businesses with a positive relationship to the society which they operate in. According to the International Organization for Standardization (ISO), this relationship to the society and environment in which they operate is "a critical factor in their ability to continue to operate effectively. It is also increasingly being used as a measure of their overall performance." Source: "CSR" TATA. . 2). IS SOCIAL REPONSIBILITY IS ESSENITAL.?? YES OR NO..?? I am agreed with the things that social responsibility is necessary for all company. because this is only way where company is do for the society. Here I would like to tell you that social responsibility is necessary for all company and also share such beautiful example of tata company they usual do social responsibility.. TATA CORPORATE SOCIAL RESPONSIBILITY The Tata name is a unique asset representing leadership with trust. At the tata group our purpose is to improve the quality of the life of the communities we serve.we do this through leadership in sectors of national economies significance, to which the group brings a unique set of capabilities. This requires us to grow aggressively in focused area of business. A) tata steel: 1)......

Words: 435 - Pages: 2

Pestel Analysis for Starbucks Coffee Company

...INTERNATIONAL UNIVERSITY COLLEGE Sofia PESTEL ANALYSIS FOR STARBUCKS COFFEE COMPANY Coursework in Business Environment Statement of originality We, the undersigned, declare that this coursework is our own original work. Student registration No: 101033 Signature: …………. 101047 Signature: …………. Program: Business Administration, Level 1 Lecturer: Prof. M. Malinowska The subject that we are going to focus on in the course work is a PESTEL Analysis on Starbucks Coffee Company. This analysis is aimed to familiarize the readers with the six types of factors that influence the activity of such a large and prosperous company as Starbucks. As we all know every business has its ups and downs but by taking into consideration what the influences are, better service and production could be achieved. The emphasis of this project is to discuss the major characteristics of a whole business and providing information about the way it functions. We will also talk about the reflection of Starbucks on the society all over the world. POLITICAL FACTORS Starbucks was established in Seattle, Washington, USA on March, 30, 1971. This is the largest coffeehouse in the world. Since the opening of the first Starbucks store, 30 years ago it becomes more and more popular. Till today Starbucks Co. owns 17,009 stores in 55 countries, which makes it one of the most popular places for a coffee drink. The......

Words: 2693 - Pages: 11

The World's Most Ethical Companies: Starbucks

...Ethical behavior and corporate social responsibility can offer significant benefits to a company. Ethical business conduct not only gives the company a great reputation but it also has a positive effect on its bottom line. One of the companies listed on the Ethisphere Institute's list of the World's Most Ethical Companies is Starbucks. Starbucks Corporation has 19,972 stores in 60 countries and is world’s largest coffeehouse chain, and is considered one of the world’s most famous and most liked consumer brands (Mocallejon, 2012). Over the last decade, the company has made the lists of Most Admired Companies in the U.S., 100 Best Companies to Work for, 100 Best Corporate Citizens, World’s 50 Most Innovative Companies, and World’s Most Ethical Companies. According to the company’s executives, their success is mainly attributed to their commitment to social responsibility and ethical conduct. Starbucks believes that striving to do the right thing with regards to their consumers, the environment and their employees is vital to the success of the company, and demonstrates its values in a number of ways (Starbucks, 2013). When it comes to being morally responsible towards consumers, Starbucks is committed to provide wellness to its customers by offering low-calorie quality products that do not contain unhealthy ingredients such as dyes, artificial flavors, and high fructose corn syrup. The company also strives to establish a human connection with consumers by ensuring that its......

Words: 1289 - Pages: 6

Pestel Analysis for Starbucks Coffee Company

................. 10 2.6 Opportunities & Threats................................................................................ 11 3. Internal Analysis .................................................................................................. 11 3.1 Starbucks‟s Strengths & Weaknesses ............................................................ 11 3.2 Evaluation of Starbucks‟ Main Capabilities .................................................. 12 3.3 Value Chain Analysis ................................................................................... 13 3.4 Starbucks‟ Main Internal Capabilities against industry‟s Critical Success Factors ......................................................................................................... 14 4. Starbucks‟ Current „Issue & Challenges‟ Diagnosis .............................................. 14 4.1 Summary of Key Issues ............................................................................................. 14 4.2 Starbucks‟ Current Strategic Challenges ................................................................ 15 5. Generation of Strategic Options. ........................................................................... 16 5.1 Description of Starbucks‟ Competitive Strategy ........................................... 16 5.2 Strategic Direction ....................................................................................... 17 Page 1 5.3 Methods of Pursuing Strategies ...........................

Words: 4800 - Pages: 20

Starbuck Company

...Excutive Summary Companies today face a great deal of pressure from factors beyond their influence, and thus always strive to find new ways of coping with internal and external factors in order to stay ahead of the game. Starbucks is a very good example of a company that uses many factors to stay on top of the market, and illustrates how a company can stay at the forefront in its prolonged effort to be a leader in the coffee business. Starbucks was founded in 1971, and in 1987 had 17 stores, but by the end of 2006, Starbucks had12, 440 stores world-wide. Their total net revenue for 2006 was $7.8 billion. By examining Starbucks’ rate of progress, one can see they must be doing something right. Innovation, diversity and ethics are three main factors that Starbucks Corporation uses to excel in the market, be it national or global. By examining how Starbucks uses these factors in their management, it becomes clear how they have achieved such lasting success. Four Function Of Management Planning Planning is the core area of all the functions of management. It is the foundation upon which the other three areas should be build. Planning requires management to evaluate where the company is currently, and where it would like to be in the future. From there an appropriate course of action to attain the company's goals and objectives is determined and implemented. The planning process is ongoing. There are uncontrollable, external factors that constantly affect a company both......

Words: 2366 - Pages: 10

“Starbucks Coffee Company: the Indian Dilemma”

...Ateneo De Zamboanga University School of Management and Accountancy CASE ANALYSIS “Starbucks Coffee Company: The Indian Dilemma” Prepared by: Barbaso, Jan Paulo E. Bejerano, Hyacinth Vienne A. Deogracias, Scepter Jr. O. March 14, 2014 Background of the Case With a rich history, in 1994, Starbucks Coffee Company was formed and Howard Schultz became its President. Since then the company was the number one coffee retailer and continuously expands its business globally. It pursued international expansion with three objectives in mind: to prevent competitors from getting a head start, to build upon the growing desire for Western brands, and to take advantage of higher coffee consumption rates in different countries. And so seeing that the Asian market is in its developmental stage, it took this opportunity to be a leader in a new industry and so it concentrated its expansion efforts mainly in Asia starting with Japan and China. In 2002, Starbucks announced for the first time that it was planning to enter India. Later it postponed its entry as it had entered China recently and was facing problems in Japan. In 2003, there was news again that Starbucks was reviving its plans to enter India. In 2004, Starbucks officials visited India but according to sources they returned unconvinced as they could not agree on an appropriate partner for its entry. A statement coming from Starbucks said that “Without sounding arrogant, we are looking at our own strategy. There is......

Words: 2291 - Pages: 10

Swot Analysis of Starbucks Company

...consumption witnessed a steady rise reaching 85,000 tons in 2005. According to the statistics show that, although tea is famous in India, but also the world's fifth largest coffee exporter. All these facts prove the Indian coffee market has the potential for Starbucks to explore. 2. Political effects The Indian economy has been experiencing more stability as far as the Government and political scene is concerned. There had been reduced internal turmoil resulting from political influences and this has created a better working environment for industries and business in India. 3. Lifestyle trend Similar to China, India is also a mainly tea drinking country. However, Indians regard drinking coffee and experimented with various flavors as a fashion statement. It’s more like a lifestyle attitude, which is just accord with Starbuck’s concept of ‘selling a experience’. Threats: 1. Competitor intentions There are many competitors in the Indian coffee market as case stated. All these competitors entered Indian market before Starbucks, thus they have established a certain degree of basis already. Besides the coffee market, Starbucks also has to compete with other traditional Indian tea companies. 2. Joint-venture Model 3. Diseases |External Factors |Weight |Rating |Weighted Score |Comments | |Opportunities | ......

Words: 280 - Pages: 2

Land Rover: a Socially Responsible Company

...Purpose This memo is intended to respond to the Video Case 3 which correlates with Chapter 20, Marketing Ethics and Social Responsibility. Does Land Rover ‘walks to talk’ and practices what it preaches in the video, and whether that translates into a competitive advantage. Is the basis for Land Rover’s competitive advantage truly accurate or are they using a clever marketing scheme to target socially responsible consumers? Summary In Land Rover’s Sustainability Report 2009/2010 it states “We commit to continuously improving the environmental performance of our business and products by reducing emissions, conserving natural resources, and optimizing the use of sustainable energy and materials. This is underpinned by our investment in research into cutting-edge environmental innovation” (Land Rover, 2011). Land Rover is using the hot new green marketing concept to highlight their social responsibility and target the consumer who is eco conscience. According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. While it may seem that to advertise one’s company as “green” it must include a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Background Founded in 1948, Land Rover was designed with the tough working, never ending job of farming in extreme places in mind. Since its early days and......

Words: 1264 - Pages: 6

Social Responsible Consumption

...socially responsible consumption: Attitudes among Chinese and German business students- A comparative/ contrastive study * * * Index 1 Title and Initial Statement of Research Question 3 2 Background 3 3 Statement of research objective 6 3.1 Primary research objective 6 3.2 Secondary research objective 6 3.3 Definition of terms 6 3.4 Detailed explanation of objectives 7 4 Research design and schedule 8 4.1 Approach 8 4.2 Methods of familiarisation: 8 4.3 Methods of using text: 9 4.4 Methods of using Talk: 9 4.5 Methods of using experimentation: 10 4.6 Methods of observation: 11 4.7 Tools of data recording and documentation 12 4.7.1 Tools for talk 12 4.7.2 Tools for text 12 4.7.3 Tools for observation 12 4.8 Time schedule 12 5 Significance and creativity 13 6 List of References 13 Title and Initial Statement of Research Question Consumer perceptions of socially responsible consumption: Attitudes among Chinese and German business students- A comparative/ contrastive study Every single consumption choice that consumers make has a huge impact on the environment and the society. Consumers can influence the market by buying products that have a limited impact on the environment and the society. By taking social responsibility in consuming ethically, encourages further developments of the market for equitable products. On the one hand there are a large number of studies on socially responsible......

Words: 3768 - Pages: 16

Starbucks Company Profile

...Company Profile The Starbucks Story Our story began in 1971. Back then we were a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattle’s Pike Place Market. Today, we are privileged to welcome millions of customers through our doors every day, in more than 16,000 locations in over 50 countries. Folklore Starbucks is named after the first mate in Herman Melville’s Moby Dick. Our logo is also inspired by the sea – featuring a twin-tailed siren from Greek mythology. Starbucks Mission Our mission is to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. Our Coffee We’ve always believed in serving the best coffee possible. It’s our goal for all of our coffee to be grown under the highest standards of quality, using ethical trading and responsible growing practices. Our coffee buyers personally travel to coffee farms in Latin America, Africa and Asia to select the highest quality arabica beans. Once these quality beans arrive at our roasting plants, Starbucks experts bring out the balance and rich flavor of the beans through the signature Starbucks Roast™. Our Stores Our stores are a welcoming third place for meeting friends and family, enjoying a quiet moment alone with a book or simply finding a familiar place in a new city. Total stores 16,706 (as of Dec. 27, 2009) 8,850 Company-operated stores. 7,856 Licensed stores. Operating in more than 50 countries Argentina, Aruba ,......

Words: 882 - Pages: 4

Starbucks Coffee Company

...SUMMARY ABOUT STARBUCKS Starbucks Corporation is an international coffee and coffeehouse chain. Starbucks is the largest coffeehouse company in the world, with 16,120 stores in 49 countries. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks, and items such as mugs and coffee beans. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also sold at grocery stores. Starbucks establish as the premier purveyor of the finest coffee in the world while maintaining their uncompromising principles as they grow. The following six guiding principles are the main company mission. First of all they provide a great work environment and treat each other with respect and dignity. Secondly they embrace diversity as an essential component in the way we do business. Moreover they apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. Also they develop enthusiastically satisfied customers all of the time. Furthermore they contribute positively to our communities and our environment. And finally they recognize that profitability is essential to our future success. The company’s environmental mission statement is that Starbucks committed to a role of environmental leadership in all facets of our......

Words: 3699 - Pages: 15

28.02.1720:48 Uhr PDF And The Acrobats - The Flying Lap Dog Pop256 kbit/s 0 / 02.152 Hits VID P2P DDL 0 Kommentare | Super-héros | A Prayer Before Dawn