Strategic Marketing Hw

In: Business and Management

Submitted By ekim12
Words 1240
Pages 5
Financial Aspects of Marketing
Marketing Strategy
Spring 2016

Complete the following problems and homework problems in the book. * Do questions 2, 4, and 8 on pages 51, 52, and 53 (2 and 4 are worth 5 points and 8 is worth 10 points). * Provide the answers for the following two problems (40 points). * Perform the questions in this homework assignment that are associated with the Breeder’s Own Case on page 113 (40 points).

Problem 1
A group of Notre Dame students is contemplating pursuing a music career. They have to make their decisions in a hurry because if they are not going to pursue music they have to put a lot of energy into finding a job this spring through career services center here on campus. Currently they are all music, all of the time. They have an incredible band called “The Rock”. Their tunes resemble a mix of the funkier sides of ColdPlay, Sam Smith, and Justin Timberlake. Their music has been described as “soulful rock” with an obvious appeal to mainstream America. Their music provides up-tempo rhythms with short interludes of playful and powerful rap that provides social commentary that resonates with youths and young adults alike. They have been suggested to provide anthems to achievement and goal setting. Beyond that, they have powerful love ballads that will touch even the most stubborn romantic. Their lead singer is absolutely amazing and the musicians are world class. They were in the same dorm as freshmen and quickly bonded over music and never looked back. They have played all of the campus venues and have started to branch out. They have the music, they have the musicians, and they have a very strong local following and increasingly among the regions from which the individuals in the band come from (Chicago, Cincinnati, Las Cruces, New Mexico, Silver Springs, MD, and Austin, TX). Now all that is…...

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