Strategy Analysis

In: Business and Management

Submitted By tricialim
Words 948
Pages 4
Group 11

1

Agenda
1
2 3 4

Introduction Background Information

Key Financial Information
Industry Information
Company Information

5 6 7 8

Strategic Analysis of the company IT implementations and Successes Road ahead and Conclusion

Background
Significant bus operator in Singapore with 25% market share

Leader in the world’s rail Industry in train service quality

Growing revenue from retail, Advertising and Consulting services

Dominant rail Operator in Singapore with 23 yrs operating Experience

SMRT

Second largest Taxi operator in Singapore with 3000 Taxis

Mission, Vision & Core Values

Excellence, Respect, Responsibility and Recognition, Commitment to the public, shareholders and employees

Corporate Structure

SMRT Trains Ltd
• Incorporated on 6 August 1987 as Singapore MRT Ltd • Renamed as Singapore Mass Rapid Transit (SMRT) Corporation in 2004 • Main and only competitor: SBS Transit

SMRT Buses Ltd
• • • • Previously Trans Island Bus Services (TIBS) Incorporated as TIBS on 31 May 1982 Renamed to SMRT Buses Ltd on 10 May 2004 Main and only competitor: SBS Transit Ltd

Milestones

Geographic Footprint

10

Operating Model

Group Information

Financials

Share Holding Pattern

License and Operating Agreement

16

Critical success factors
• Turnaround time – Shorter waiting time • Cost effective and sustainable transport – through integrated information

• Network Span -Seamless travel across wider network
• Modular transportation growth approach to offer better connectivity for future • Safety and Security regulations

Industry Drivers in Singapore
• Economic growth of Singapore • Population growth of Singapore • Increased government Spending on public transportation • Tighter reins on personal transport
GDP Growth

Population Growth

Thought Leaders
• Transport and…...

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