Strategy and Positioning Paper

In: Business and Management

Submitted By texascowgirl
Words 1837
Pages 8
American Well
MKT/421
February 8, 2016

American Well
Even though medicine and technology have come a long way, I think we have gone back in time. Years ago doctors would make house calls, then came the big hospitals and the long waits to get a simple prescription. Now we have the option of getting a consultation online or via telemedicine. Amwell has been providing direct to consumer telehealth medicine since 2009. Not only is it convenient, online visits are cost effective. Consumers save time, accessibility and have lower fees. Amwell is largest telehealth company in the country that offers a variety of care from Trauma to substance abuse.
Overview of AmWell
Tired of having to make an appointment to see a doctor or visit your nearest clinic when symptoms of health concerns strike? Well, there's a new breakthrough in technology. A mobile healthcare service that is available on your cell phone or mobile device. Just download the App "AmWell" (American Well) allows you to connect instantly with a doctor by downloading the App from your smartphone or mobile device. Whether you connect with your actual doctor or choose one from the network providers. This technology is sweeping the nation. Blue Cross and Blue Shield has joined the partnership to provide its members with easy access to available healthcare. The joint effort of the two is available in 26 states. That's half of America (American Well, 2015). Founded by Doctors Ido and Ray Schoenberg. It is there mission to “improve access to quality care (Amwell, 2014).” American Well products and services range from software, clinical services to telehealth services. Reaching out to health plans, employers or a delivery network. American Well wants to connect you live. Their promise to reduce wait time and deliver exceptional healthcare experience. US Board Certified Physicians are employed…...

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