Strategy of Gm

In: Business and Management

Submitted By goyalankit85
Words 660
Pages 3
Introduction
General Motors Corporation (GM) is one of the largest automobile manufacturing companies, which was founded in 1908. The headquarters of the company is situated in the United States. It has been leading in global sales figure for last 77 years. The company has operations in 34 countries spread across the world. The major brands of the company are Chevrolet, GM Daewoo, Buick, Cadillac, GMC, Holden, Pontiac, Saab, Saturn, Hummer, Opel, Vauxhall, and Wuling. The company faced a severe financial turmoil in recent years due to global financial meltdown including a $38 billion loss in 2007 (Welch, 2010).
GM is recognized as one of the companies that have formulated and executed their policies and strategies very well since more than a century to become a global leader and that have created and maintained their market all around the world. Through this report, we analyze the strategic quotient of the company by analyzing its current situation and corporate governance in terms of strategic posture, Board of Directors and the Top management of the company.

Current situation:
GM products focus primarily on its four core divisions – Chevrolet, Cadillac, Buick, and GMC. The White House characterized the GM restructuring as a shift toward a new leaner, greener GM, which will aim to break even with annual sales much lower than previously stated. President Obama declared that the restructuring "will mark the end of an old GM, and the beginning of a new GM; a new GM that can produce the high-quality, safe, and fuel-efficient cars of tomorrow; that can lead America towards an energy independent future; and that is once more a symbol of America's success.
In the year 2011, the net sales and revenue of GM increased by $14.7 billion (or 10.8%). The wholesale volumes had increased to $8.6 billion representing 403,000 vehicles. The company also showed good…...

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