Strayer Bus508 Assignment 2

In: Business and Management

Submitted By chism8166
Words 992
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BUS508

Competitive Strategies

Corporate culture is seen in an organization’s behavior and its structure (Moore). When a company is formed it is generally formed with a plan which was founded based on a particular set of ideas of how the organization will operate. This plan is probably based on the founder’s ideas and/or the values that the founder holds to be important. These ideologies are often the foundation of the company. And from these foundational ideologies a corporate culture of a company is formed. This is why each company’s culture has its own unique attitudes, ideas and attributes that often times enhances the competitors culture which is not always a negative since both companies corporate cultures have shown to support a successful business.
1.Determine how each corporate culture differs from the other.
In the fast food industry the corporate cultures can be as different as night and day. While one company may believe that training is time and money well spent another may believe that training, whether it be cross training or promotional training, is a waste of time and money and that most employees will better serve the company by cooking more food. In other words better the bottom line not the employee. However the above mentioned “bottom line” mentality is not part of the culture at Chipotle or Chick fil A. Both of these companies hire with the mindset of hiring to promote and grow that employee. “The key to our success there is the strength of our people culture,” Chipotle spokesman Chris Arnold wrote in an e-mail (Melnick, 2011). These two companies share this idea of growing the employee and promoting from within but their corporate cultures have other traits that distinguish them from one another. For example Chick fil A endorses and promotes a Christian attitude in their everyday business operations. This attitude is reiterated…...

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