Strengths, Weakness & Core Competence

In: Business and Management

Submitted By tracylam
Words 672
Pages 3

We will build up a brand new image in coffee market which didn’t appear ever in Hong Kong. Generally, most of people think that “drinking coffee” is for refresh your mind, common drinking in executive and business world.
Now, we create our brand to sell our coffee with Fresh, Young & Vitality image to attract customers who are teenagers. We believe that there are still many room for develop this age of consumers.

Teenagers are our mainly target customers, our shop outlook will setup as what teenagers like. So, we will take Japanese retail shop - Muji as a foundational reference, our coffee shops will be setup in open and simple style. Moreover, we will make comfortable and relax atmosphere around the shop that will attract more people willing to come-in.

30 outlets in different locations – easy for customers to reach and enhance the impression to all people about our brand.

As customers are the key factor to success in business, our employees will take an important role as they need to deal with customers directly. So, employees are the most valuable asset of our company. They will influence our sales, quality, image and profit direct or indirectly. Therefore, employee selection is very important. Each employee must with similar working experience and fulfill our basic requirements. Also, employees should with friendly, polite, helpful and proactive characters. Any hired person will have 2 weeks training in order to get used to our coffee culture and basic operational knowledge.

Besides our employees, our products are the key factor to attract customers.
Hence, we provide a wide range of coffee for customer choose. Moreover, we also provide exclusive coffee for some customers in order to match their specific taste.

In order to control our coffee with high quality and standard, we will hire a famous expertise as consultant…...

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