Structural Issues

In: Business and Management

Submitted By PhiliaLo
Words 667
Pages 3
Structural Issues in HK Airlines

HK Airlines Senior Management :
|Member |Title |
|Mr. ZHANG Kui |President, Hong Kong Airlines Limited |
|Mr. WANG Liya |Executive Vice President, Hong Kong Airlines Limited |
|Mr. WAN Ning |Vice President, Hong Kong Airlines Limited |
|Mr. ZHONG Guosong |Vice President, Hong Kong Airlines Limited |
|Mr. WU Hao |Chief Financial Officer, Hong Kong Airlines Limited |
|Mr. WONG Ching Ho, Ben |Chief Operating Officer, Hong Kong Airlines Limited |
|Mr. LI Dianchun |Chief Commercial Officer, Hong Kong Airlines Limited |

HK Airlines Organization Chart

As previous section 4 stated, the goal of our marketing plan is to explore more long-haul routes proactively by re-launch long-haul flight to Malives in order to increase our sales revenue by 1.2 percent over the upcoming three-year. We have three areas of objectives: Promotional, Gain Market Share and Substantially Profitable.

We have to get the senior management to approve our plan and allocate budget to us to prosecute the plan. Then we need to cooperate with our internal departments to carry out the procedures and carry on the processes.

We are not planning to recruit new staff for our program since this is our third time to do this route. We have enough talent and experienced staff for this program. It is just an…...

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