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Submitted By phannhatnam
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Lạm phát và ngành hàng tiêu dùng nhanh
Tình hình lạm phát tăng mạnh trong những tháng đầu năm 2011 đã có ảnh hưởng đến hầu hết người tiêu dùng ở Việt Nam. Nhất là những người làm công ăn lương, những người thu nhập thấp phải chiụ sự tác động trực tiếp nhất của lạm phát trong cơn bão tăng giá... Sự lạc quan của họ vào tình hình kinh tế sắp tới có xu hướng giảm sút, việc chi tiêu sẽ e dè hơn. Chính việc cắt giảm này đã làm ảnh hưởng tới thị trường phân phối hàng của nhiều doanh nghiệp Việt Nam. Theo cuộc điều tra tiêu dùng mới đây (Công ty nghiên cứu thị trường FTA) cho thấy một thực tế các ngành hàng chịu nhiều ảnh hưởng từ lạm phát nhất là những ngành hàng tiêu dùng nhanh. Ảnh hưởng của lạm phát trong ngành hàng FMCG thể hiện trực tiếp trên các mặt: o Giảm chi tiêu o Thay đổi trong việc lựa chọn kích cỡ bao bì o Giảm mua sắm ở các kênh hiện đại o Chọn nhãn hiệu giá rẻ hơn

Giảm chi tiêu Người tiêu dùng sẽ giảm 22,2% chi tiêu cho những mặt hàng FMCG, đặc biệt là các sản phẩm: bánh kẹo, sản phẩm từ sữa và sản phẩm chăm sóc da…. Có tới 46% người tiêu dùng sẽ chi tiêu ít hơn cho sản phẩm bánh kẹo, 31% người sẽ giảm việc chi dùng cho các sản phẩm từ sữa, các sản phẩm làm đẹp chăm sóc da bị giảm 29%.

Thay đổi trong việc lựa chọn kích cỡ bao bì

Nhìn chung không có nhiều sự thay đổi trong việc lựa chọn kích cỡ bao bì sản phẩm. Chỉ có một vài ngành hàng như bánh kẹo, sản phẩm chăm sóc da, sản phẩm từ sữa và sản phẩm chăm sóc em bé có sự thay đổi trong phương thức lựa chọn của người tiêu dùng, 16,1% người tiêu dùng có xu hướng chọn kích thước bao bì riêng lẻ hoặc nhỏ hơn loại trước đây họ thường mua.
Mặc dù sự thay đổi này không nhiều trên tổng thể, nhưng riêng ngành bánh kẹo (32% người thay đổi) cần có nhiều hoạt động điều chỉnh hợp lý hơn để duy trì để thích ứng với người tiêu dùng thời kỳ khó khăn.


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