Summary Ch 3

In: Business and Management

Submitted By pshah2010
Words 321
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Topic Report
Chapter 3 Communicating in a World of Diversity This chapter is explaining to us how communication is diverse all over the world. The first thing the chapter talks about is the opportunities in a global marketplace, which includes new customers, labor sources, and new possibilities for enhancement. The advantages of a Diverse Workforce connects you with customers in different parts of the world and extend you pool of talent, you get a broader range of views and ideas, and a better understanding of diverse, fragmented markets. Another thing they talk about is some challenges faced with intercultural communication like skills, traditions backgrounds, experiences, outlooks, and attitudes toward work; all which can affect communication in the workplace. For example, teams face the challenge of working together closely, and companies are challenged to co-exist peacefully with business partners and with the community as a whole. The way you communicate is deeply influenced by the culture in which you were raised. The meaning of words, gestures, the importance of time and space, the rules of the human relationships- these and many others are defined by culture. Your culture also influences the way you think, which naturally affects the way you communicate as both a sender and receiver. Another thing also discussed in this chapter are the negative cultural attitudes like Ethnocentrism and Stereotyping. Ethnocentrism means when a person is judging another culture solely by the values and standards of ones own culture. Another thing they also talked about is recognizing variations in a diverse world and there are eight ways; (1) contextual (2) legal and ethical (3) social (4) non-verbal (5) age (6) gender (7) religion and (8) ability.
Finally in this chapter they also tell us some ways to improve intercultural communication like how people should…...

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