Sun City & Sports

In: Business and Management

Submitted By arnault
Words 3422
Pages 14
Vous en rêviez, nous l’avons fait…

SOMMAIRE
Partie 1 : Présentation du projet - La genèse - Nature du projet - Le concept - Fiche signalétique de l’entreprise - Le plateau de Saclay - Stade de développement - Nos motivations - Objectifs visés Partie 2 : Étude de marché - Le marché du sport - Les sports de plage - Le beach volley - Les concurrents directs - Les concurrents indirects - Mapping - Opportunités et Menaces - Forces et Faiblesses - Étude exploratoire - Réunion d’experts - Résultats du sondage

Copyright Sun City & Sports 2007-2008

Partie 3 : Le statut juridique du projet - Statuts - La SARL - Organisation - Capital et sa répartition - Chronologie de l’immatriculation Partie 4 : La stratégie de communication - Cibles - Objectifs - Positionnement - Stratégie des moyens - Nos actions - Budget de la campagne de lancement

Partie 5 : La politique commerciale - Créneaux - Tarifs - La distribution

Partie 6 : La dimension financière - Charges d’exploitation - Les salaires - Les investissements - Les apports - Bilan prévisionnel - Rentabilité - Évolution du résultat net et du CA

Copyright Sun City & Sports 2007-2008

Partie 1 : Présentation du projet

Copyright Sun City & Sports 2007-2008

La genèse
• 5 futurs managers du sport • Une passion: le sport • Une envie: innover • Les premières idées: kiloutousport; publication sport; extrême limite academy

• Un déclic: les sports de plage • L’idée finale: Sun City & Sports
Copyright Sun City & Sports 2007-2008

La nature du projet
Créer un centre de sports de plages comprenant :
• Une surface de jeu de 3000m² couvert • Un espace bar • Un espace restauration • Un espace détente

Copyright Sun City & Sports 2007-2008

Le concept

Pratiquer les sports de plage toute l’année, en pleine cité urbaine et quelque soit les conditions

Copyright Sun City & Sports 2007-2008

Fiche…...

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