Surecut Shears

In: Business and Management

Submitted By febrifefa
Words 1061
Pages 5


Disusun Oleh:
FEBRIANTI K. - 1106112624
JUANITO GUNAWAN – 1106113141
PATRON M. HARA – 1106113892

SureCut Shears adalah perusahaan manufaktur di Amerika Serikat yang memproduksi gunting dan alat potong untuk keperluan rumah tangga maupun keperluan industri. Saluran distribusi SureCut Shears dilakukan melalui pedagang khusus dan toko swalayan. Sejak tahun 1958, dalam perjalanan bisnisnya SureCut Shears selalu menghasilkan profit meskipun dalam kondisi persaingan yang ketat.
Bisnis SureCut Shears adalah bisnis musiman yang memiliki siklus puncak dan siklus jatuh. Untuk mengantisipasi siklus bisnis seperti ini perlu upaya SureCut Shears dalam mengatur seluruh pola produksi bisnisnya terutama dalam hal pendanaan. Pada kondisi permintaan tinggi SureCut Shears akan membutuhkan dana untuk ekspansi kapasitas produksinya. Sehingga pada bulan Juni 1995, SureCut Shears menyusun proposal untuk melakukan pinjaman kepada Hudson National Bank senilai $3,5 juta dengan perkiraan akan terbayar lunas pada bulan Desember 1995. Selanjutnya Hudson National Bank menyetujui pinjaman tersebut didasarkan pada laporan Proforma Income Statement dan Balance Sheet SureCut Shears yang dinilainya cukup optimis. Hudson National Bank juga memberikan tambahan kredit kepada SureCut Shears pada bulan September 1995 sebesar $350.000.
Namun ternyata kondisi real tidak sesuai dengan perkiraan awal, pada bulan Januari 1996 SureCut Shears mengalami penurunan pada kondisi keuangannya. Hal ini diakibatkan tingkat penjualan SureCut Shears menurun yang disebabkan oleh adanya dampak resesi ekonomi Amerika Serikat, dan juga kebijakan manajemen yang buruk seperti mempertahankan tingkat persediaan yang stabil tanpa memperhitungkan…...

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Surecut Shears

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Surecut Shears

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Sure Cut Shears

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Sure Cut Shears

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