Sustainability

In: Business and Management

Submitted By ahsandaredia
Words 561
Pages 3
For unit 7, I decided to use the 2012 Chick-Fila PR disaster as my subject for this assignment. Chick Fila by definition have been a very conservative family business and follow a very biblical definition. Dan Cathy, the COO of Chick Fila sparked massive outrage on their views regarding gay marriage and this questioned their sales, products and services they provide to the fast food industry. From Jeff Swartz, Dan Cathy could have utilized some diplomacy. Rather than leaving the issue to government and politics, Dan Cathy when asked about his views, he said “guilty as charged” which made the situation worse. Just as Jeff Swarz was open to the idea of change and he personally responded to each one of his angry protestors, Chick Fila could have easily practiced good PR considering their position in the fast food industry. In the aftermath, many government officials and public got involved which included protestors and supporters, which hampered but also at the same time grew sales of Chick Fila. Unlike Swartz’s issue, which included supply chain and international suppliers of leather, Chick Fila didn’t have to deal with the issue of operations. There wasn’t strong lobbying for or against Chick Fila’s issue. However, at the same time the Supreme Court of the U.S struck down the Defense of Marriage Act. Afterwards, Dan Cathy tweeted: "Sad day for our nation; founding fathers would be ashamed of our gen. to abandon wisdom of the ages re: cornerstone of strong societies." This shows Chick Fila’s stance on gay marriage however, it is even worse PR to use a social media platform to say something like that, especially after your company is already going through a PR disaster. The tweet was deleted but not before it was seen by the nation and archived. Essentially, good PR includes a few things. For one, if you don’t want to see it, hear about it or read it, simply don’t say…...

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