Teaming

In: Business and Management

Submitted By tokyoichiban
Words 1812
Pages 8
In 1997 The Boston Globe, the dominant newspaper in Boston and New England, faced mounting competitive pressure to move its home delivery time up by one hour from 7 AM to 6 AM. While the paper felt some form of competition from the other local daily, The Boston Herald, and also from smaller suburban papers, it was mainly competing for relevance in an industry with declining circulation. The plan to move delivery up by one hour was a strategic decision based on the fact that the paper needed to improve its service and reach its suburban commuter subscribers, who often left home well before 7 AM. The paper felt the earlier delivery time would not only attract new subscribers, but also retain current ones. The key goal for 1997 was 6 AM delivery for 80% of its home delivery customers. The protagonist of this real-life story, Anne Eisenmenger, the project manager, discovered that she faced a myriad of problems and challenges when she began investigating the situation. The objective of our paper and presentation is to examine and discuss the problems involved in the newspaper changing its delivery deadline, then to make recommendations for the best course(s) of action. The newspaper faced many complicated and far-reaching technical challenges that were so pervasive they threatened to obscure the underlying problem: lack of leadership from top management. This failure in planning and investment brought the newspaper to the dilemma they faced in 1997. The shortage of leadership also led to the underlying personnel problems that would make changing the delivery time so challenging. There was nearly no cooperation or coordination between the various departments (editorial, production, distribution, etc.). Instead of communication, there was infighting and finger-pointing. The newsroom was the starting point of the problems. The newsroom was where editors decided which…...

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