The Apollo Group Case Study

In: Business and Management

Submitted By Karamveerpawar
Words 388
Pages 2
Name: Jack Brendon
Instructor:
Date: 08.10.2013
Case: The Apollo Group

Major issues and problem * The primary problem UoP faces increased competition from both traditional not for profit universities as well as for profit universities as recently both private and public institution have expanded their part time and online offerings to adults, which was exclusively their competitive advantage earlier. Now students are seeking education with most up to date technology and with a renowned accreditation and UoP does not comes in either of those therefore they have to re-examine their focus market and continue their competitive advantage.

* There is a lot of negative promotion and bad image associated with the Apollo group like “low standard education” by public universities and the media. Also according to the research conducted 95% of the employer said that they would rather hire a graduate who has done traditional in class graduation as compared to online graduation.

* The new regulatory norms which are introduced now is likely to clash with UoP current condition as they are very close to 90% limit of federal fund and they are already above the stated 45% loan repayment rate.

* The regulatory agencies had enormous power and could destroy the legitimacy of UoP programs by refusing to grant accreditation to the sponsoring institutions

Suggested Alternatives and Implementation * The first alternative is to focus on the market focus which is low cost differentiation which will allow UoP to compete against bigger rivals and maintain its current position as dominant online education market. It can be done by implementing a new differentiation strategy that focuses their services at a lower cost to the buyers.

* In order to retain and attract younger students, sophistication and development of its IT platform is required so that…...

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