The Best You Never Had

In: Computers and Technology

Submitted By ReMylicious
Words 7371
Pages 30
{draw:rect} {draw:g} {draw:rect} {draw:rect} {draw:frame} Analiza mediului de marketing al S.C. BIOFARM S.A. Mediul de marketing al întreprinderii reprezintă ansamblul factorilor fizici si sociali ce influenţează prin acţiunea lor directă sau indirectă, sistemul de negociere al întreprinderii şi nivelul de performanţă pe care aceasta din urmă îl realizează, în raport cu obiectivele de piaţă pe care şi le-a fixat. MEDIUL EXTERN DE MARKETING Elemente ale macromediului BIOFARM Mediul demografic Dimensiunile demografice ale unei ţări definesc starea şi evoluţia istorică, economică, socială, politică a acesteia, în strânsă condiţionare cu factorii naturali - relief, climă, etc., şi sub impulsul mediului conjunctural naţional şi internaţional. La rândul lor, dimensiunile demografice ale unei ţări, influenţează starea şi nivelul de dezvoltare societală al ţării respective, determinând pozitiv sau dimpotrivă, valorificarea şanselor, oportunităţilor de care dispune aceasta.Analiza atentă a mediului demografic atât din perspectiva structurii lui, cât şi a distribuţiei geografice asigură informaţii necesare stabilirii caracteristicilor potenţialilor clienţi ai organizaţiei, astfel încât oferta de produse să aibă coerenţă şi să se adreseze unui public ţintă bine definit. În ideea celor spuse mai sus, se poate afirma că datele statistice referitoare la situaţia populaţiei ce suferă de anumite afecţiuni (numărul şi structura pe sexe, precum şi pe categorii de vârstă) intervin ca factor decisiv în formularea unor strategii viabile de gestionare a portofoliului de produse. De asemenea, principalele tendinţe în evoluţia trăsăturilor demografice ale populaţiei stau la baza prognozelor şi planurilor de activitate a producătorilor din domeniul farmaceutic. Tabel 1. Situaţia indicatorilor demografici în 2005 Sursa: Institutul Naţional de Statistică,…...

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