The Lawn Care Company Case Study

In: Business and Management

Submitted By fluffybegood
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I find that The Lawn Care Company’s strategic mission is to provide the highest quality grass seed and fertilizer to their customers. They want to remain to have a competitive advantage and keep their brand known around the world. They strive to remain market leaders and target premium class customers like golf clubs and parks. As a company they have put continued emphasis on delivering “the right product to the right customer at the right time.”
As Collier and Evans (2012, p.75) explains that competitive priorities signifies the strategic emphasis that a company sets on certain performance measures and operational capabilities within value chain of the company. Currently the competitor learned the application business and was looking to explore residential work. They were marketing their service as “a beautiful lawn with a promise of no hassles.” This after sales service would most likely promote customer loyalty and word of mouth advertisement, which reduces marketing costs. I see the order qualifier as lawn care the provides quality grass seed and good products, but the order winner it would be the competitor providing application and ensuring the lawn condition would remaining in good standing through the growing season. If The Lawn Care Company expanded into not only being a supplier but also an applicator of their product, the primary focus would move from highest quality products to efficient application service. In order to achieve this, they can adopt the pre and postproduction services to emphasize ‘the notion that service is a critical component of traditional manufacturing processes’ (Collier and Evans, 2012). By going forward with this application service the company should also consider the need for additional trucks, mowers, sprayers, and personnel to maintain the businesses and homes they would be servicing.
Finally, the introduction of this…...

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