The Low Fare Revolution in the Sky

In: Business and Management

Submitted By dasgunajit
Words 2171
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The Low-Fare Revolution in the Sky

Introduction

Southwest Airlines: Southwest Airlines was originally incorporated to serve three cities in Texas as Air Southwest on March 15, 1967, by Rollin King and Herb Kelleher. It is an American low-cost airline based in Dallas, Texas, with its largest focus city at Las Vegas' McCarran International Airport. It is the largest airline in the United States by number of passengers carried domestically per year and (as of December 31, 2007) also the largest airline in the world by number of passengers carried. As of July 12, 2008, Southwest operates approximately 3,500 flights daily.

Indian Aviation: Air Deccan, the first low cost airline of India was founded by Captain G. R. Gopinath and its first flight was launched on 23 August 2003 from Bangalore to Hubli. Air Deccan is a business unit of Deccan Aviation, India’s largest private helicopter charter company, which pioneered helicopter tourism in India. Air Deccan is India’s first low cost, no frill airline, which was launched on strength of simple dream that every Indian to fly atleast once in his/her lifetime. In October 2007, Air Deccan as a planned makeover after the acquisition was renamed as Deccan with is tagline "The Choice is Simple" based on its previous famous tag line 'Simplifly'. The old logo of hands has been replaced by the Kingfisher logo and the font of Kingfisher is also being used.

Strategy for Success

Southwest Airline:

As the first commercial U.S. airline to compete on price, Southwest Airlines has brought many innovations to air travel since its first Boeing 737 left the tarmac, in 1971. Southwest Airlines has never deviated from its niche: short-haul, high frequency, low-fare service, all delivered with award-winning customer service. Southwest's current strategy is to position itself as a cost leader with…...

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