The Role of Culture in International Joint Venture

In: Business and Management

Submitted By kingso2012
Words 846
Pages 4


I would like to thank the Almighty Allah for his mercies up on to this very point. Without him I would not have been able to complete this dissertation. I also want to say a big thank you to my parents Mr. and Mrs. Olayinka and my siblings Bisi, Tayo and Leye Olayinka for their guidance and financial assistance, without them this wouldn’t have been possible.

I would also like to thank all of the friends I met here in Luton from the very first day up until this very point. I will not be able to mention names because you are all too many but your friendship is worth more than gold or silver.

A special mention goes out to all of my tutors throughout the duration of the Masters program. Your efforts via lectures and academic advice will not be in vain.

Table of Contents

Executive Summary


Aims and Objectives of the Study

The main aim and objective of this study/report is to critically evaluate and understand the use and importance of public relations management in the modern era, with special consideration on the role social media plays in crisis management.


In order to achieve the aim the following objectives must be met: * To understand the meaning of Public Relations. * To trace the history and development of Public Relations. * To understand and highlight social media as an important tool in PR management. * To highlight the PR activities of the 2 companies (Shell and BP) in the last 3 years (2009 - 2011). * To analyse what went wrong and what was done right from a PR perspective. * To proffer probable solutions based on the literature review.

Background of the study

"If I was down to my last dollar, I’d spend it on public relations." Bill Gates

Public Relations management is a very important tool in everyday business.…...

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