The Service Value Chain

In: Business and Management

Submitted By cccpmd666
Words 589
Pages 3
The Service Value Chain is the progression of a service opportunity from beginning to end. Small improvements at each step can translate to significant improvement in sales and revenue. The Service Value Chain closes the loop with the customer. Once the service work is completed, we want to build an ongoing relationship with the customer in order to get repeat business and referrals. When everything is done right, your reward is a satisfied customer that uses your business again. The process repeats itself and you grow. When it’s not done right, fewer and fewer opportunities come your way, and the process slowly grinds to a halt, as does your business.

I. Service Delivery

Pre Service

Market Research
Neighborhood population majorly consists of 18-55 years of age residents with an average $45,000 per year income.
Target Market
Same day services like Botox, Walk ins welcome, Bilingual Spanish speaking customers.
Branding
Possibility to brand the Med Spa in conjunction with Doctor’s medical practice.

Pricing
Lower average costs for procedure. Potential insurance reimbursement options.
Logistics
New Location in Jackson Heights. Close to mass transit. Nearby shopping plaza. Large windows of the Spa for a cleaner look.
Promotion
Complimentary massage for walk ins. Advertising in publications, internet and through existing medical practice.

Point of Service

Clinical Operations
Pre exam physical. Careful documentation of all the work. Treating only eligible customers. Safety first.
Marketing
Developing a questionnaire for the customers in order to find out the most efficient ways to advertise.

After Service

Follow up activities
Post procedure follow ups: call backs, in mail surveys, home visits.

Billing
Correct billing statements. Insurance reimbursement. Customers co-pay at the time of service. Explanation of charges…...

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