Timberland Csr Outline

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Timberland Leadership in Corporate Social Responsibility

I. Introduction a. Timberland History i. Function 1. Providing gear for hiking and mountaineering enthusiasts. 2. Footwear (outdoor) 3. Casualwear & apparel (outdoor) ii. American Company – Heavily invested in all parts of American society and economy. 4. Boots are Locally Made (NH) 5. – 6. – iii. Global Company – Also a global brand with many sites around the world 7. Department and Rugged athletic shops in Asia, Canada, Europe, Latin America and Middle East. 8. Recognized Brand Globally for outdoor gear b. Thesis iv. Timberlands reach is worldwide and they have taken advantage of their leadership position in becoming one of the most prominent corporations from both financial and social standpoints. Becoming, a local and world leader in the global green initiative, most recently dubbed as the earthkeeper campaign. II. Body I c. History of Corporate Social Responsibility v. Understanding the impact and importance of social responsibility in its beginning 9. Aware of Employees standing and how it can help a. Former CEO and father of Current CEO Jeff Swartz inspiring story and lesson regarding employee welfare. 10. Aware of Community Health and Help b. Jeff Swartz teams up with City Year Boston Young people helping ‘change the world’ foundation. III. Body II d. Present Projects concerning Corporate Social Responsibility (Four Pillars E,P,W,S) vi. Global Welfare 11. Environment c. Energy Carbon neutral by 2010 d. Recycle Designing Recyclable products better for environment and price. vii.…...

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...PRACTICE TEAMING UP TO BRAND AND BOND: Timberland Partners with City Year, SOS, and SkillsUSA is fast becoming an essential business competency. Many companies are coming to find that developing the economic assets and social and human capital of low-income communities pays dividends to the bottom line. In the short and long term, this kind of strategy develops untapped markets, new labor pools, effective suppliers, and new operating sites. Leading businesses find that integrating business and community development creates new pathways to achieve longterm sustainable success—a “win-win” proposition for the business and the community. In this series we profile examples of this integrated approach across a range of industry sectors. Timberland strengthens its brand identity through partnerships that promote social justice and a service ethic worldwide. In 1989, the nonprofit youth service corps City Year asked Timberland to donate 50 pairs of work boots for young adults serving their communities. That request sparked a relationship based on a shared vision of making a difference in the community, and set Timberland on a trajectory of a growing commitment to community service. THE BUSINESS CHALLENGE In the 1980s, Timberland was an entrepreneurial, high-growth company aspiring to grow into a larger-scale enterprise. Accomplishing that transition would require radical reform. Concurrently, but in a separate initiative, Timberland forged a strong partnership with City......

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...1. Timberland stakeholders would include the owners and the employees from their 300 factories worldwide. Then the stakeholders reach out further to the companies suppliers and their business partners. Also included in the stakeholders list is the government and the local communities where the workers volunteer forty hours per year. Most importantly stakeholders include future generations and the customers. I think Timberland is has an advantage when it comes to the stakeholder map of other companies because they were a family owned company for sixty years. The Swartz family will always be a stakeholder of Timberland 2. Timberland is known as protector of the earth. The competitive advantage given to them by their environmental sustainability because they are more deeply committed to Earthkeeping then any other American country. For example the soles of their boots consist of nearly fifty percent recycled materials. Another example of a successful company technique is how the company gives every employee forty paid hours to go out and volunteer in their community. I think this experience is remarkable because many companies couldn’t afford or care enough to do that for the community. The final example of a success in the environment sustainability is how Timberland has factories in thirty eight countries and with different environmental conditions everywhere Timberland assists their manufacturing partners with improving the land, water, and air around their tanneries and......

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