Timberland Csr Outline

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Timberland Leadership in Corporate Social Responsibility

I. Introduction a. Timberland History i. Function 1. Providing gear for hiking and mountaineering enthusiasts. 2. Footwear (outdoor) 3. Casualwear & apparel (outdoor) ii. American Company – Heavily invested in all parts of American society and economy. 4. Boots are Locally Made (NH) 5. – 6. – iii. Global Company – Also a global brand with many sites around the world 7. Department and Rugged athletic shops in Asia, Canada, Europe, Latin America and Middle East. 8. Recognized Brand Globally for outdoor gear b. Thesis iv. Timberlands reach is worldwide and they have taken advantage of their leadership position in becoming one of the most prominent corporations from both financial and social standpoints. Becoming, a local and world leader in the global green initiative, most recently dubbed as the earthkeeper campaign. II. Body I c. History of Corporate Social Responsibility v. Understanding the impact and importance of social responsibility in its beginning 9. Aware of Employees standing and how it can help a. Former CEO and father of Current CEO Jeff Swartz inspiring story and lesson regarding employee welfare. 10. Aware of Community Health and Help b. Jeff Swartz teams up with City Year Boston Young people helping ‘change the world’ foundation. III. Body II d. Present Projects concerning Corporate Social Responsibility (Four Pillars E,P,W,S) vi. Global Welfare 11. Environment c. Energy Carbon neutral by 2010 d. Recycle Designing Recyclable products better for environment and price. vii.…...

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