Titan Strategy

In: Film and Music

Submitted By rhythemhenry
Words 1299
Pages 6
Overview
"The Biggest Brands and Best People" - this is the philosophy driving Madura Fashion & Lifestyle. A part of the Aditya Birla Group, it has in the past decade made a significant shift to establish itself as a premier fashion and lifestyle company.
Today, Madura Fashion & Lifestyle is one of the fastest-growing branded apparel companies in India. Each of its brands is an undisputed leader in its segment. The company is considered a benchmark by competition and a Mecca of learning by industry.
Madura Fashion & Lifestyle has pioneered various concepts new to the Indian apparel industry. It has effectively managed a multi-brand, multi-product, and multi-channel environment, and all its brands have evolved significantly in terms of both branding and retailing.
The company’s biggest strength lies in its people. In the words of Mr Kumar Mangalam Birla, Chairman, Aditya Birla Group: “For sustainable success, their (people’s) performance orientation and customer focus is imperative. In my view, organisations grow only where people grow.”
A rigorous selection process enables Madura Fashion & Lifestyle to hire the best people available. The Management Trainee scheme helps employees sharpen their latent skills by taking them through a systematic process of learning and development, thus enabling them to deliver their best. A career at Madura Fashion & Lifestyle is a logical sequence of personal and professional development, leading employees to achieve their career goals.

Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of India's fastest growing branded apparel companies and a premium lifestyle player in the retail sector. After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashionwear and…...

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