Trend in Consumption

In: Business and Management

Submitted By reann70
Words 816
Pages 4
Trends in Consumption Patterns

In this paper the consumption trends and patterns of the increased appetite for Wine is evaluated and explained. Wine is an upcoming commodity in the United States, with some of the interest showing in the import variety of Wine, local Wineries, and retailers of Wine throughout the United States are seeing an increase in their volume sales from the increased interest in Wine. This increases the trends of sales and the demographic patterns in which that are purchasing this product.
The drastic change in the demand of this product has been linked to a generational change in the United States that has become more involved in drinking Wine over any other spirit. The wine growth is well ahead of beer and other spirits when put up against each other. In 2010 the consumption of Wine increased to 276 Million cases from 205 million cases in 2000. An estimated 46 million adult core wine drinkers are thought to be behind this impressive increase. The core drinkers are put into categories that include ones who consume wine on a daily, weekly (once or more), less than weekly, and whom consume wine on two to three occasions a month. The marginal drinkers have shown to represent 31 million adults making the total consumers of wine to be in the neighborhood of 77 million people.
Generational trends are the breaking down of the age groups defined in the trending of wine. Millennial, ages 17-34 represent about 70 million drinkers, Generation X, ages 35-44 were late in the coming but represent44 million drinkers, Baby boomers ages 44-65 represent 77 million have continued to increase their trend in the wine consumption, up 17% in the last five years. The last group is that of drinkers over 65, they hold the largest proportion of daily wine drinkers. The largest push in increased consumption and driving the growth of wine in the…...

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