Ups and Its Digital Convergence

In: Other Topics

Submitted By nitss
Words 2628
Pages 11
(a) What are the inputs, processing and outputs of UPS’s package tracking system. What are the inputs, processing, and outputs of UPS's package tracking system? There are two sides to UPS's package tracking system: the external, customer-oriented side, and the internal company and employee oriented side. The input starts with customer with the creation of a scannable bar-coded “smart” label which can be done from the UPS website or using a special software provided by UPS, both accessible via the internet. These labels will contain data about the sender, the destination, and package arrival times. This data is received by UPS's central computer for processing and the information is then forwarded to one of their distribution centers where logistical planning will occur. UPS drivers are given a handheld Delivery Information Acquisition Device (DIAD) which can immediately record and upload pickup and delivery information and pictures of recipient signature to the UPS network, called UPSnet, for storing and processing. The data being sent from the DIAD is gathered from the scannable label on packages, recipient signatures captured, time card info, satellite feed of traffic patterns and changing schedules. Finally, all this information's outputs will include the UPS intranet available company-wide to distribution centers, customer service centers, etc., and the internet via UPS's website or embedded UPS functions within corporate customer's own websites.

(b) Realising that a digital firm would be profitable,how can United Parcel Service use Information Technology to become competitive, effective and digitally enabled.

(c) Give one reason to explain why IT will make the difference to UPS’s manager is in terms of its strategic opportunity and advantage.

(d) Using suitable examples from the case study, explain ‘application software’.…...

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