Vct/320 Executive Summary

In: Philosophy and Psychology

Submitted By ITGURU101
Words 2094
Pages 9
VCT/320
Executive Summary – Learning Team C
September 1, 2014

Background:
Since opening in 2004, it has been the goal of Baderman Island Resort to provide guests with superior customer service and a unique destination location for short or long term visits. Providing an all-inclusive atmosphere, Baderman Island Resort hopes to anticipate and provide options to accommodate the needs of the guest internally reducing the loss of sales off Island. They accomplish this goal by providing a wide range of housing options and price points, as well as feature three full service restaurants. Additional island amenities include the Recreation Center, Oasis Spa, Pepicello Fairways & Pro Shop, William C. Martin Botanical Gardens, pristine beach access, O’Dell Art Gallery, and various gift shops.
Recently, Baderman Island Resort has decided to expand their marketing approach to a more interactive web-based system. With a recent upgrade to the computer systems throughout the resort, the various restaurants, golf shop, and spa are able to accept online reservations. Additionally, as all locations have been integrated into one system, it has become possible to allow purchasing throughout the resort using only the guest’s room key. Finally, Baderman Island Resort has implemented a social media advertising plan with the hope of targeting and building some new market segments.
While the company is looking towards the web as a marketing solution, print options are still important. The new hardcopy documents to be broadly specific allowing for use to a wide range of market groups and advertising channels. The print campaign will also need to be developed with an eye to online advertising as well, due to the need to have pdf online access (mobile and web-based) to the final elements.
With this goal in mind, it is clear that Baderman Island Resort is in need of marketing…...

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