Viz Media - Marketing Proposal

In: Business and Management

Submitted By doubu
Words 2047
Pages 9
A marketing proposal to address online piracy and fan culture April 18, 2010 CC: FROM: SUBJECT: Marketing Proposal to Address Online Piracy and Fan Culture DATE: April 9, 2010 The enclosed proposal outlines the possible solutions to be taken in order to start addressing the issue of online piracy and fan culture. The proposal summarizes the recent manga industry, problems faced by it and current issues regarding Viz Media, LLC. Research has been conducted to support the proposed solutions. From experience in the media field, I have seen a need for Viz Media to address the issue of piracy and technological advances. For this purpose, I have compiled research entailing industry details, practices of other companies, supporting facts regarding my solutions and benefits that come with implementing my solution. These benefits may put Viz Media in a superior position to its competitors and addresses the issues of the 21st century. Sincerely,

Enclosure: Marketing Proposal Executive Summary Viz Media, LLC.’s sales are not meeting their full potential as internet piracy increases. With the increase in popularity for manga, so does fan culture. Fan culture includes but not limited to fan-art, fan-stories and manga scanlations. Manga scanlations are the unauthorized translation and distribution of manga. The purpose of my proposal is to address this unauthorized transaction. My research has led me to conclude: The manga industry is still growing, with yearly increases exceeding thirty percent. A rise in manga scanlation groups and free online manga-content hosting websites are hindering the industry growth. Manga piracy has been addressed before in foreign countries that may also apply to North America. Viz Media has not utilized recent technological advances to their maximum capabilities. It is…...

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