Walmart Case Study

In: Business and Management

Submitted By Osama123456
Words 4841
Pages 20
A Corporate Giant
Or
A Corporate Beast

Introduction
This case discusses:







Introduction to Wal-Mart
History of Wal-Mart
The Road to Success - Corporate Strategy
The Criticism and the Challenges
Wal-Mart’s PR strategy
The Road ahead

Wal-Mart – An Introduction
• American public corporation that runs a chain of large, discount department stores
• World's largest public corporation by revenue
• Largest private employer in the world
• Fourth largest utility or commercial employer
• Largest grocery retailer in the United States ( 20% )
• Largest toy seller in the United States ( 22% )

Wal-Mart at a Glance












Founded
- Arkansas, USA(1962) by Sam Walton
Headquarters - Bentonville, Arkansas, U.S.A.
Products
- Discount Stores, Super centers,
Neighborhood Markets
Revenue
- US$ 351.1 billion (2007)
(Ranked # 1 on Fortune 500 list)
Net income
- US$ 11.3 billion (2007)
Total assets - US$ 151.193 billion (2007)
Total equity
- US$ 61.573 billion (2007)
Employees
- 1.9 million (2007)
Slogans
- The Lowest Prices. Guaranteed!
- Save Money, Live Better (U.S.)
- WE SELL FOR LESS every day! (Canada)

Wal-Mart at a Glance (contd..)







List of Assets
In U.S.A.Wal-Mart Stores Division U.S. (3,900)
Wal-Mart Discount Stores (1,033)
Wal-Mart Super centers (2,349)
Wal-Mart Neighborhood Markets (124)
Sam’s Clubs(585)

Internationally• Stores in 14 countries outside U.S. (2980)
• Joint venture with Bharti Enterprises to enter India(2006)

History of Wal-Mart
• Sam Walton - The man behind it all
• Born in a farmer’s family in Kingfisher,
Oklahoma on March 29, 1918
• Graduated from the University of Missouri in 1940.
• First job – at JC Penney at $ 75 a month
• Gave up job and opened his first store in Arkansas in 1950- Walton’s 5 & dime
• 11 stores by 1962. Opened 1st Wal-Mart
At the opening, Walton stated,

"Each Wal-Mart store should reflect the…...

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