Walt Disney Behavior and Communication Paper

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Walt Disney Behavior and Communication Paper

Originally starting off in 1932 as an animation company, Walt Disney was determined to create a successful business. After two previous business failures, Walt Disney was confidence that this time around he had to stick to his originality and creativity. The creation of Mickey Mouse was an instant success. Walt Disney’s determination did not allow his to stop and even after the company’s growth began to decline during World War II Walt Disney pushed forward. He focused his energy on creating film and would eventually create a theme park, Disneyland. Disneyland turned out to be another huge success for Walt Disney. He ended up developing an organizational culture “to bring happiness to all” through “magic” and Disney’s team of creative and innovative people has continued to make the Walt Disney Company a success.
Disney's organizational culture is built on innovation, creativity, community and optimism. The company is based on the very same culture and values as Walt Disney. That is way it’s no surprise that the Disney employees share the same characteristics as him. The company also seeks employees who are diverse. This diversity allows the company to be unique and connect with all different types of audiences and consumers. However Disney employees still need to “fit in”. To ensure that new applicants know what they are signup for they are required to watch a video that covers a rules such as you no tattoos, you have to have your own transportation and no excessive jewelry or makeup. The video communicates to applicants by showing what is required in order to be a Disney employee. Many applicants who are not willing to follow these rules will leave. Those who stay and meet the other requirements are hires immediately and sent off to orientation. This formal structure keep employees accountable and focused on the…...

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