Week 4 Individual

In: Business and Management

Submitted By join54
Words 782
Pages 4
Week 4 - Individual Assignment McBride Financial
BSA 310

Week 4 - Individual Assignment McBride Financial
Introduction
The following paper briefly describes a marketing plan for McBride Financial Services. Head quartered in Boise, Idaho, McBride Financial Services is a well-known and distinguished as a leading mortgage lender in the five state area of Idaho, Montana, Wyoming, North and South Dakota. McBride Financial also has plans to expand business operations in these states. Loan specialties include; FHA, VA, and conventional for financing and refinancing home purchases (McBride Financial Services, 2011).
Research Marketing to Undertake
Exploratory marketing research in the proposed expansion areas would help to gather a source of preliminary potential customer base information that will help define problems and suggest hypotheses to follow through with (Armstrong & Kotler, 2011). Marketing researchers need to have certain information about their clientele to make the most effective method in its customer appeal tactic. I would recommend an easy approach that is low cost. A direct mailing package is sure to reach a large number of individuals in an established method of communications that delivers messages by a governmental department. The U.S. Postal Service regularly transports and delivers mail to all people in any given location. The cost of mailing a survey package is low. The population size of the audience is vast. These factors allow for the company to effectively reach its target audience within a low cost range that makes the endeavor manageable.
The Type of Media I Would Use.
A simple survey that entails questions on shopping habits, customer preferences, demographic factors, and general attitudes will retrieve preliminary data for follow up at a later time. This follow up will give the researchers a proper direction to pursue the…...

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