Week 6 Course Project Parts B and C

In: Business and Management

Submitted By whatisthat
Words 867
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Week 6 Course Project
B) Written below is a sample communication via the use of a memorandum George Fisher has sent out to his employees at Kodak. In this communication message it will give information about the change Kodak is making into the digital world.

Memorandum

To: All Staff
From: Mr. George Fisher, CEO
Date: January 12, 2002
Subject: Changes to come

For the past ten years we have been designing a strategy to embark on a new change into the digital world, leaving behind the existence of the use of film. It is crucial that we stay above our competitors and continue to change and explore new ways of finding our way in staying competitive in this ever-changing market. That is why we are beginning our conversion from film to digital imaging in the weeks to come. We will launch the changes immediately to in order to get our production started as our estimates are growth show much potential for success.

Now, we might face some obstacles along the way in executing the change. Such as the need to invest in research and “release incrementally updated products in a number of different fields” as soon as possible, but we believe this will work. Therefore, we need you on board because you are the essential factor in helping us making this change a success story, and a great moment in Kodak’s history. We might have to cut some of our losses along the way, such as factories and jobs, in order to keep up with our counterparts and competitors, but there is more information soon to come on this news.

We realize this will have a big impact on your lives as and we would like to extend our support to you during this change by using your team leaders as reinforcement wherein you might feel the need to share your thoughts and feelings.

Right now we will only be distributing preliminary information to keep you informed but we will give you updates as we…...

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