Whatis Strategic Management and Why Is It Critical to the Success of an Organization in Meeting Its Goals and Mission?

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APPLE, Inc. CASE STUDY

WHATIS STRATEGIC MANAGEMENT AND WHY IS IT CRITICAL TO THE SUCCESS OF AN ORGANIZATION IN MEETING ITS GOALS AND MISSION?

Regiane Velez

Kaplan University

GB520: Strategic Human Resources Management

APPLE, Inc.

What is Strategic Management, and why is it critical to the success of an organization in meeting its goals and mission?

What is Strategic Management?

The concept of "strategy" is based in a war scenario, the constant fights and battles over the centuries have caused the military to start thinking before you act- the battles are analyzed and planned in advance. In General Sun Tzu’s words: “The general who wins a battle makes many calculations in his temple ere the battle is fought.” When translating it to today’s Strategic Management’s words, it means: “Those companies and individuals who win in the business world make much calculation, planning and deliberations on their strategy and plans. Those who plan less have lower chance of success, much less those who don’t plan anything at all.” (Soo, 2011). Developing a Strategic Planning increases the likelihood that in the future, the organization will be in the right place at the right time.

Strategic Management collects all activities and processes utilized by an organization in order to align resources and actions with mission, vision and strategy throughout the organization. When applied correctly, strategic management activities transform the vision into performance and enable the plan to evolve and grow as requirements and other circumstances change.

Apple – Both sides of the fruit

The right side

In researching the Apple’s success, we can find a myriad of reports appreciating this fact. According to Denning in his Forbes’ article, in 2009, when retail sales declined around 2%, Apple’s…...

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