Whitner Autoplex

In: Business and Management

Submitted By YeseniaC1990
Words 370
Pages 2
Explain what questions you are answering by your research:

How to increase sales:

When doing research in the auto industry we asked ourselves as a team on how we could possibly increase car sales in this downturned economy we are in now. We need to spend some much needed time targeting our consumer and giving them what they want. We don’t want to force a purchase of a vehicle on them, we want them to feel comfortable with what they are buying at the time. Customer service is one of our main motives to getting good reviews and new customers through those doors. The market for new purchases isn’t as good as it was years ago. We have to come up with a plan that will work for us and the buyer. We decided to strive at provided them with the excellent customer services and to also offer them longer warranties on their vehicles. We also have the option of ending incentives and offering vehicles at retail price. Our customers will be gratified when they detect the honesty in buying a new car.
What specific group are we missing out on?: By observing the different age groups we deal with daily it seems as though we need a little more work with the older market. We have few buyers between the ages of 56-60, and we need to find some sort of way to target them to get the numbers where they need to be. This market we want to target more towards is prone to being a little more careful with their savings. What we can do for them is go over both domestic and import vehicles and give them the facts on which vehicle they will end up saving more on over a period of time. We want to educate our buyer on any vehicle they choose to purchase, we will go over warranty plans with them for the miles they put on and any other services it may need such as an oil change. They want a vehicles at a good price that will also last them for years to come and that is why…...

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