Williams-Sonoma

In: Business and Management

Submitted By Whittet
Words 1337
Pages 6
Williams-Sonoma has shown much success and growth within a short amount of time and continues to show potential for future growth as well. If Williams-Sonoma continues with its present strategies and objectives the projected five years of the company will continue to show success and show a fast mass and maturity in growth. As technology changes it will allow William-Sonoma to open up new avenues to reach out to its customers both from the retail sector standpoint and the direct-to-customer approach. My view is that William-Sonoma could capitalize on the new technology that is out and blowing up the market. New apps on cell phones will allow a more expedient approach and allow customers to have access to various thing at their fingertips. As William-Sonoma continues to find new innovative ways to target their audience then their focus is on track. There is no denying that William-Sonoma isn’t working hard to please their costumers nor strategically thinking on how to outsource their items only relying on 4 percent (Rouse, 2010), of responsibility from each one while maintaining the core responsibility. After reviewing the case study, Williams-Sonoma is not alone when it comes to specializing in many of the products that are being sold on the market today. There are many competitors that Williams-Sonoma is up against however, because William-Sonoma values there customers, they value their merchandise as well, leaving no room for chance when a customer receives a product for it to be bad. If Williams-Sonoma continues to show the same values with its customers and products and continues to strive for finding better ways to reach its customers in stores and online then the only vision I see for this company is growth for the next five years. Granted there are the challenges that the company faces and it is over coming them very well. However, the one suggestion I…...

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