Work and Rest

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Submitted By jacksonstx
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Reinvention and Renewal Herman Miller Background SWOT Porters Five Forces Strengths Opportunities Weaknesses Threats Risk of Entry Rivalry Among Established Firms Bargaining Power of Buyers Bargaining Power of Suppliers Substitute Products Complementors Strategies Herman Miller's challenge is to continue to reinvent and renew itself in times of economic uncertainty Main Issue We have developed three alternatives to solve this company's problem Alternatives Focus their efforts on marketing Alternative One Recommendations Continue to use the same business model or develop a new strategy? Continue to use the same business model Alternative Two Use the current business model but continually update based on the economic activity Alternative Three Why focus marketing efforts? Advances in technology have decreased need for office furniture Increase in the need for ergonomically correct furniture due to increased time in front of a computer Why use the same business model? Current business model has proven effective in past recessions Why update the current business model? Current model has many effective policies currently in place We cannot effectively predict how the economy will change Most effective strategy to combat an uncertain economy is to stay with what has worked well and update it as change occurs Current business model is still fitting with company values and goals Office furniture industry is constantly in a state of flux 2002 March (cc) image by jantik on Flickr Equa Chair Established in 1905
Began as Star Furniture Company in Michigan
Only manufactured bedroom suites until 1942
Today it is a $1.3 billion global company
Expanded internationally in the 1950's
In the 1960's created the Action Office System
In 1970 became a publicly traded company
In the 1980's the Equa chair was named design of the decade
1994 Herman Miller Home was launched
9/11…...

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