Zale Case Study

In: Business and Management

Submitted By pghprettyboy12
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Zale’s Case Study

Zale’s is an organization that has shown significant increase and decreases over its lifetime. Zale’s is a specialty retail jewelry corporation that only focuses on the best of jewelry. A lot of Zale’s ups and downs have to do with the economic situation. When the economy is booming the jewelry is on the rise but, when the economy is struggling, jewelry is usually the first to be hit. In this case I think that Zale should try to reach out to some of the less fortunate folks. Zale’s operates stores in the U.S., Puerto Rico, and Canada. They employ approximately 16,900 employees in 2,394 of their stores. Although Zale’s is the largest specialty retail corporation, they have suffered to maintain their dominance in the industry. There are several reasons why Zale’s is not leading their competition. One reason is because of their organizational structure. They lack with consistent leadership because of the often changes of CEO’s. They also lack on their focus strategy. Before they become the most dominating jewelry corporation they must first figure out which way they are going to lead their company and who is going to lead them to the promise land. They are going in a new direction when Neil Goldberg became CEO in 2007. I feel that if Goldberg can provide a stable structure and have everyone buy into his leadership, that he will have the company going in the right direction. Along with the leadership problems Zale’s also have external and competitors to deal with. Externally the jewelry industry is gaining and sustaining market share, and is growing international competition. This can become a problem because most jewelry are created or come from international waters. This should encourage Zale’s to expand their company more across the globe. They should take a chance in the growing market to earn more revenue. Also when the economic situation…...

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