Zipcar

In: Business and Management

Submitted By RohanSomaiya
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Case Reading 1 – TCMG 400

Zipcar: “lt's Not about Cars - It's about Urban Life"

Each student reads and is prepared to have an opinion for class discussion about the case. You must have an answer to following question, or have your own self-prepared questions and comments. Teams use the questions and comments to prepare the case posters.

The point is not that you follow any particular opinion, but being aware of opinions and, more importantly, facts surrounding the opinions you must find in scholarly articles and verify them – and develop you own opinion on the subject matter.

Find scholarly opinions in academic articles, state their opinions and comment on them (have your own opinion).

1. What is your opinion about the phrase: NO ONE OWNS A CAR! (find the phrase in the case)

Give a genuine answer in 5 seconds and record it (write it down – it is data collection).

2. Read the Fortune article: “Zipcar - The best new idea in business” 1) Why do Hertz and Ford want in? (prepare: How? Why? Do a SWOT, Porter’s 5 fores, etc.) * Find out how scholars and others sources in academic articles, magazines, online, etc. argue.

Think about following paragraph in the article:

After all, drivers who give up their cars and switch to Zipcar say they save an average of $600 per month.
Car sharers report reducing their vehicle miles traveled by 44%, according to Susan Shaheen of the
University of California at Berkeley, and surveys in Europe show CO2 emissions are being cut by up to
50% per user.

Discuss following question: 2) Record below, if and/or how your opinion changed from you answer at Question 1.

3. Read the Fortune article: “Zipcar - The best new idea in business”

(a) Find and think about the phrase: About 8,500 companies have signed up for the service,

Discuss following question: 1) Why?

4.…...

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