Virgin Mobile Pricing Strategy
Given Virgin Mobile's target market 914 to 24-year-olds), how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan, be as specific as possible with respect to the various elements under considerations (e.g., contracts, the size of subsidies, hidden fees, average per-minute charges, etc.).
I will recommend third pricing strategy, which is to come up with a completely new plan, since we are trying to target a new
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