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    A Critical Response to Tom Sandage's "Bad to the Last Drop"

    Standage up on his challenge and conducted my own experiment with a few co-workers. I chose Evian, Aquafina, Fiji, Ice River Springs and regular tap water from the sink. Surprisingly six out of the eight (working that shift) were able to tell the difference between the tap water and the bottled brands. And out of those six, two (including myself) noticed a similarity between the tap water, Aquafina, and Dasani; not surprising considering the two consist of tap water that has been purified several

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    Sc300 Unit 6 Project Kaplan Univ.

    Meal 1: For breakfast I had eggs, Conecuh sausage, peaches, and iced sweet tea. Meal 2: For lunch I had a ham sandwich with Sargento Colby- jack cheese, Lays brand sour cream and onion potato chips, and a Jell-O pudding cup. I had a bottle of Aquafina water to drink. A. Where did each component of your meal originate? List the country that each part of your meal came from. (i.e., Did that glass of red wine come from Australia? Is the cheese from France?) Meal 1 – Breakfast My eggs Eggland’s

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    Fast Food Menu

    Healthy Meal: Basil Pesto Chicken served on Grilled Flatbread, Chicken Noodle Soup, 20 fl oz Aquafina Bottled Water and small bag of Sun Chips (6 Grain Medley Creamy Roasted Garlic) (a.) Restaurant- Quiznos Aquafina Serving size 8 fl oz (240 mL) Servings per 20 fl oz container: 2.5 Per Container Per Serving Learn about serving sizes. 8 fl oz %DV* 20 fl oz %DV* Calories 0 - 0 - Total Fat (g) 0 0 0 0 Sodium (mg) 0 0 0 0 Total Carbs (g) 0 0 0 0 Sugars (g) 0 - 0 - Protein (g)

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    Pepsi Unethical Behavior

    advertizing. Pepsi was selling its Aquafina brand of bottled water under the assumption that Aquafina is sourced from mountain spring water. Although the bottle itself did not have the words “spring water”, Pepsi used a great marketing gimmick to deceive consumers. Aquafina brand was sold in a bottle with a clean, blue label showing images of snow-capped mountains and the claim, "Pure water, perfect taste". That's the image created by PepsiCco's Aquafina brand of water, and many consumers leaped

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    Ethics in Pepsico

    increasingly health-conscious marketplace. PepsiCo also faced an unethical problem with its brand Aquafina. The public’s attention was on Aquafina bottled water in 2007 when the watchdog group Corporate Accountability International claimed that the company was using tap water to fill the water bottles being sold. The water was not regular tap water but came from a public water supply before processing. Aquafina was accused of not being transparent in its business practices. It was not publically known

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    LESSON 3 To Sense. To Select. To Perceive. TOPICS COVERED To Sense. To Select. To Perceive. The Visual Process. Visual Communication’s circle dance. OBJECTIVES Have you ever wondered how you sense, selecting from a myriad of sights and sounds, perceive...The more you know the more you see. This lesson will focus on our seeing and learning, what we remember, what we forget and what are memorable images. By the end of this chapter you should know: . That visual analysis is vital for understanding

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    Bisleri Project

    Heemanish Midde 25th October 2008 Xavier Institute of Management & Research, Mumbai Mumbai University EXECUTIVE SUMMARY The packaged drinking water industry is in the growth stage. A number of leading players have emerged such as Bisleri, Aquafina, Bailey, and Kinley. There are other significant players like Yes, Ganga, Himalayan and many others. Foreign players in the local market such as Evian and Perrier also characterize the industry. At present, the Indian market is also less organized

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    Nestle Pure Life

    The ratio analysis can be divided into three broad categories: The Solvency Ratios. The Efficiency Ratios. The Profitability Ratios.   Competitor Analysis   • NESTLE • Aquafina • Sufi • Kinley • Other         • TOTAL SHARE • 9072000 • TOTAL SHARE OF COMPETITORS – NESTLE 2903040 – AQUAFINA 1995849 – SUFI 453600 – KINLEY 1451520 – OTHER 2268000           WATER NESTLÉ Pure Life – PET Bottles The year 2001 saw the successful completion of three

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    billion. 1965 Merger with Frito-Lay CEO of Pepsi Cola, and engineer of PEPSICO Merger, Donald Kendal Diversification outside snacks and beverages Acquisition of Pizza Hut, Taco Bell, KFC Acquisition of 7UP, Mug Root Beer, SunChips, Introduction of Aquafina - 1993 Portfolio Reconstruction Roger Enrico, CEO (1996-2001) Wayne Colloway, CEO (1986-1996) "Potato chips make you thirsty; Pepsi satisfies thirst." Donald Kendall on merger. 1970s 1980s ‘Balanced three leg stool’ describes Wayne Colloway,

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    Pepsi Internship Interim Report

    and Beverage Company. PepsiCo India’s has expansive portfolio which includes iconic refreshment beverages Pepsi, 7UP, Mirinda and Mountain Dew, in addition to low calorie options such as Diet Pepsi, hydrating and nutritional beverages such as Aquafina drinking water, isotonic sports drink – Gatorade, Tropicana 100% fruit juices, Tropicana Nectars & mango fruit drink – Slice. PepsiCo’s foods company, Frito-Lay, is the leader in the branded salty snack market and all Frito Lay products are free

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    tie-ins and specials events. 1997 Pepsi –Cola introduces new advertising campaign with the theme “Generation Next.” Pepsi –Cola North American bottling operations become a separate unit called The Pepsi- Cola Bottling Co. National rollout of Aquafina bottled water. Pepsi –Cola celebrates 100th Anniversary with first worldwide bottlers’ conference, held in Hawaii. The event is held during the same time as first bottler’s conference. 1998 Pepsi –Cola introduce two –liter plastic bottle with

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    Brand Campaign

    predominantly we still have the joint family concept the Bada Bisleri campaign will immediately strike a chord. Competition Benchmarking Major competitors are Aquafina (Pepsico) & Kinley (Coca branded product) there advertisements are generally showing Boond Boond concept for Kinley & as a sportsmen performance enhancer for Aquafina. But as we have seen Bisleri has instant connect with the audience with it wide range of product mix, target advertising covering all demographics & age range. Being

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    Swot Analysis of Pepsico.

    product segment that is closely associated with health awareness is bottled water. PepsiCo has an opportunity to capture its place in the bottled water market. Aquafina is a well known water brand. However, Aquafina had received some bad press claiming that is only tap water marketed as spring water. If PepsiCo can clean up the image of Aquafina, it will have a chance to capture some sales in the growing bottled water category. In the past, PepsiCo has been successful is growing its market share

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    launched bottled water, Aquafina, and in 1998, it acquired Tropicana juice brands, placing it in a good position to benefit from rising consumer demand for healthier drinks. In 2001, it acquired Quaker Oats, the cereals and snacks business, following the collapse of Coke’s negotiations to buy the company, revealing divisions on strategy within Coke’s board. With Quaker Oats came Gatorade, the market leader in energy drinks, further diversifying PepsiCo’s portfolio of companies. Aquafina water and Gatorade

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    Sai Lanuo

    Analysis: The data was tabulated manually and was also analyzed manually excel was used to make graphs and pie chart. According to market share figure, Bisleri is the leading brand which 55.45% market share. While Kinley 23.33%, Kingfisher 3.97%, Aquafina 13.95% and others 6.30%. 1. 80% retailers prefer to sell Bisleri brand because of demand, brand and profit margin. 2. Bisleri is the most selling brand in the specific region it is at 45% selling among the competitors. 3. Retailers those are selling

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    Water Life Task 1 Essay

    later in my business proposal. A2. Current Online Competition Next, I will focus on Aquafina, Dasani, and Ozarka as the three global competitors for the online observation assessments that I compared to Water Life’s online website. In Table 1.1 it displays the five aspect choices used to evaluate all the water companies. Table 1.1 Comparison of Water Companies Aspects Aspects|Water Life|Aquafina|Dasani|Ozarka| |Positive|Negative|Positive|Negative|Positive|Negative|Positive|Negative| Product

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    The Story About Stuff Project Reaction Paper

    misleading us. Going back to my point of the misconception of bottled water, companies create these images and beliefs that their water comes from natural, pure springs, but about “1/3 of bottled water comes from the tap”. Two known companies of this are Aquafina, and Dasani. The process of making bottled water is a rather dangerous process to our environment. IN a single year, bottled water companies use “enough oil and energy to fuel over a million cars”. That is outrageous. When people are done with their

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    Pepsico Project

    for the auditing and the auditors came to the conclusion that PepsiCo’s financial statements present the company’s financial position correctly following GAAP. PepsiCo’s most successful and known products/brands are Pepsi-Cola, Mountain Dew, 7 Up, Aquafina, Doritos, Cheetos, Gatorade, and many others. PepsiCo’s main beverage competitor is Coca-Cola Company and the main food competitors are Nestlé S.A., Danone, DPSG, Kellogg Company, General Mills, Inc. and Mondelēz International, Inc. (PepsiCo, 2012

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    Mineral Water Aquafina

    AQUAFINA Introduction: • Aquafina is a brand of bottled water. It was first distributed in Wichita, Kansas in 1994, Aquafina is sold in 12-fluid ounce, 500-milliliter (16.9 fl oz), 20-ounce, 24-ounce, 1 liter, and 1.5-liter bottles. • Aquafina was first launched in USA in the year 1994 and with its unique purification system and great taste, Aquafina soon became the best selling brand in the country. • In India, Aquafina’s journey began with the Bombay launch in 1999 and it was rolled

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    Persuasive Speech

    still turned down. B. Bottled water companies advertisements imply that we are drinking healthier, purer, fresher, cleaner, water. 1. Things really changed when Coca-cola and Pepsi got involved in bottled water introducing Aquafina and Dasani. a. The soda market was dropping in 2006 so Pepsi went and spent 100 million dollars advertising to Americans to “DRINK MORE WATER.” i. We drank Pepsi up till it became an 11.5 billion dollar

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    study is then tabulated, analyzed and the result extracted. In the third part, method adopted for competitors analysis involved surveying and observational study of all the competitive brands of KINGFISHER IBF’s packaged drinking water such as Aquafina, Bisleri, Oxyrich, Kinley etc. followed by the comparison of same. To conducting the observational study, a large data has been collected while visiting the various outlets, restaurants, corporate offices by way of discussions. The data collected

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    the product of Coca-Cola and one of the most popular bottled water on the market today as well as priciest, with good taste. Aquafina water which is the product of Coca-Cola, and of course the main competitor of Dasani, is also good tasting water. However, Aquafina water is cheaper than Dasani water by comparison on the market today. As I researched Dasani and Aquafina I found more interesting facts based off the differences in quality of the product. The general concern with water focuses on

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    The Water Bottle Industry

    kind of margin has prompted companies such as PepsiCo and Coca-Cola; the two top leading carbonated soft drinks in the world, to move fast to capture the market share. PepsiCo and Coca-Cola made their branded versions of bottled water, Dasani and Aquafina, respectively, the top two products in the US market in the past three years (Durr). European companies such as Groupe Danone, which produces Evian and Nestle which produces Arrowhead, Calistoga, Vitttel, and Perrier have got this category growing

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    filter which filters tap water. Bargaining buyer power is high. Firstly, there are many bottled water lines and many non-water alternatives to choose from. Secondly, there are no major switching costs for consumers; the price difference between Aquafina and Dasani, for example, are so minute that the buyer can easily switch. Thirdly, although it is growing, brand loyalty it currently...

    Words: 1115 - Pages: 5

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    Pepsico Case Analysis

    beverages in international areas. Some of their products include Gatorade, Aquafina, Tropicana, Lipton Tea, and SoBe Energy drinks. Each of these brands has a diverse amount of flavors that PepsiCo can research and pick what flavors will work best in each geographic area. From the research they find PepsiCo could even develop new flavors of their beverages that cater to the specific areas they will be promoting the products. The Aquafina brand, alone, has a lot of potential. Every consumer on earth needs

    Words: 1046 - Pages: 5

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    Global Market

    Opportunities & Challenges * WBC- dealing with a good consumer base because of the nature of the market we are in * Competition with major, already established companies will be a challenge because they are already known such as Nestle, Aquafina, Ice Mountain etc. Executive Summary * Marketing Implementation & Evaluation * Follow all the steps at establishing recognition and promoting WBC to become successful and gaining a large consumer base * Always be

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    Mineral Water Aquafina AQUAFINA Introduction: • Aquafina is a brand of bottled water. It was first distributed in Wichita, Kansas in 1994, Aquafina is sold in 12-fluid ounce, 500-milliliter (16.9 fl oz), 20-ounce, 24-ounce, 1 liter, and 1.5-liter bottles. • Aquafina was first launched in USA in the year 1994 and with its unique purification system and great taste, Aquafina soon became the best selling brand in the country. • In India, Aquafina’s journey began with the Bombay launch

    Words: 265 - Pages: 2

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    approaches. These are: * Aquafina Water is bottled by the Pepsi Co. * The other is Dasani which is bottled by Coca Cola Company. Pepsi’s Aquafina’s purification of water involves the processes of charcoal filtration and reverse osmosis. In an effort to have a competitive edge in the market they have extended their brand to include six different varieties of fruit flavored flat water and two varieties of carbonated water that are also fruit flavored. Pepsi’s Aquafina water is also available in

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    Which brand offering maximum variants of plastic bottles ? a) Oxirich b) Aquafina c) Bisleri d) Sun rich Sr. No. | Particular | Respondent | Percentage | 1 | Oxirich | 1 | 10 % | 2 | Aquafina | 6 | 20 % | 3 | Bisleri | 2 | 40 % | 4 | Sun rich | 1 | 30 % | Q. 4) Which brand spends more on advertising ? a) Bisleri b) Kinely c) Sun rich d) Aquafina Sr. No. | Particular |

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    Biz Eethics

    of its product line. In 1964, Pepsi introduced Diet Pepsi in response to the nation’s noticeable lifestyle change toward health, along with the Mountain Dew brand. More recently, PepsiCo broke into the bottled water industry with its rollout of Aquafina bottled water in 1997. Yet perhaps its biggest milestone was Pepsi’s monumental merger with Frito-Lay Inc. to become PepsiCo Inc., the company it is known as today. Other major PepsiCo acquisitions included Taco Bell and Pizza Hut Inc. (which

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    Pepsico Segment Reporting

    independent distributors and retailers. PepsiCo Americas Beverages (PAB): makes, markets, distributes and sells beverage concentrates, fountain syrups and finished goods under various beverage brands including Pepsi, Gatorade, Mountain Dew, Diet Pepsi, Aquafina, 7UP (outside the United States), Diet Mountain Dew, Tropicana Pure Premium, Sierra Mist and Diet 7UP (outside the United States). PAB also, either independently or in conjunction with third parties, makes, markets and sells ready-to-drink tea and

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    Fruit Flavored Water

    of flavored Mineral water. At present there is no such product that can compete with our product so we have a great opportunity to grab a large share of market. THREATS: * Indirect competitors. Nestle, Aquafina and kinley are the indirect competitors these companies can also introduce the flavored Mineral water to maintain their market share. * Unstable political condition COMPETITIVE EDGE The concept of user friendliness is kept in mind for the product

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    Market Research for the Product of S.B Beverages

    India Brand History Aquafina was first launched in the US in 1994. With its unique purification system and great taste, Aquafina soon became the bestselling brand in the country. In India, Aquafina’s journey began with its launch in Bombay in 1999 and it was rolled out nationally by 2000. On the strength of its brand appeal and distribution, Aquafina has become one of India’s leading brands of bottled water in a relatively short span of time. Brand Advantage Aquafina goes through a five step

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    Pepsi Coke

    1988, forced to withdraw from market due to carcinogenic ingredient (BVO) Coca- Cola Products in India • • • • • • • • • Pepsi Diet Pepsi 7 Up Miranda Mountain Dew Tropicana Juices Lays, Cheetos & Ruffles (Snacks) Quaker Oats Aquafina (Drinking Water) Battle between two giants RIVALRY Competitor Capabilities Matrix FEATURES: COKE PEPSI Bar weight 10 FL OZ ( 200ml) 10 FL OZ ( 200ml) Calories 121.25 150 Carbohydrates (gm) 33.75 34.5

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    Pepsi Ethical and Unethical Conduct

    in Pakistan Market: Currently PepsiCo is offering following products & brands in Pakistan market: * Pepsi * 7Up * Mirinda * Mountain Dew * Pepsi Diet * 7Up Diet * Sting * Slice * Aquafina * Lay’s * Cheetos Business Environment: Environmental Sustainability means finding innovative ways to cut costs and minimize our impact on the environment through energy and water conservation as well as reduced use of packaging

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    in broad recognition by such PepsiCo brands as Diet Pepsi, Gatorade Mountain Dew, Thirst Quencher, Lay’s Potato Chips, Lipton Teas (PepsiCo/Unilever Partnership), Tropicana Beverages, Fritos Corn, Tostitos Tortilla Chips, Doritos Tortilla Chips, Aquafina Bottled Water, Cheetos Cheese Flavored Snacks, Quaker Foods and Snacks, Ruffles Potato Chips, Mirinda, Tostitos Tortilla Chips, and Sierra Mist. The strength of these brands is evident in PepsiCo’s presence in over 200 countries. The company

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    Porter's 5 Forces Analysis of the Bottled Water Industry

    filter which filters tap water. Bargaining buyer power is high. Firstly, there are many bottled water lines and many non-water alternatives to choose from. Secondly, there are no major switching costs for consumers; the price difference between Aquafina and Dasani, for example, are so minute that the buyer can easily switch. Thirdly, although it is growing, brand loyalty it currently not very strong in this industry. Many consumers are not particular about brand, and as a result, they tend to choose

    Words: 585 - Pages: 3

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    $66.4 billion. The company’s portfolio of businesses in 2014 included Frito-Lay salty snacks, Quaker Chewy granola bars, Pepsi soft-drink products, Tropicana orange juice, Lipton Brisk tea, Gatorade, Propel, SoBe, Quaker Oatmeal, Cap’n Crunch, Aquafina, Rice-A-Roni, Aunt Jemima pancake mix, and many other regularly consumed products. The company viewed the lineup as highly complementary since most of its products could be consumed together. For example, Tropicana orange juice might be consumed

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    Gatorade Marketing

    juices and juice drinks, ready-to-drink teas and coffee drinks, isotonic sports drinks, bottled water and enhanced waters. PepsiCo Americas Beverages (PAB) has well known brands such as Mountain Dew, Diet Pepsi, Gatorade, Tropicana Pure Premium, Aquafina water, Sierra Mist, Mug, Tropicana juice drinks, Propel, SoBe, Slice, Dole, Tropicana Twister and Tropicana Season's Best. Pepsi Beverages Company On February 26th, 2010, PepsiCo completed its mergers with PAS and PBG to strengthen its North

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    Business Policy

    Niagara Bottling LLC, Vs PepsiCo Aquafina Grantham University Niagara Bottling LLC, Vs PepsiCo Aquafina Niagara Bottling LLC Mission Statement Niagara’s mission is to be the premier national bottled water supplier by providing customers with unmatched quality, price, and service. Niagara was started in 1963 by Andrew Peykoff Sr. in Southern California. Niagara begin with five-gallon glass containers and then expanded in the 90’s to single-serve bottles which offers convenience for their

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    Cola War Continue

    productions, which can occupy the market share easily, compared to Coke’s productions. In addition, there is no doubt that non-CSDs will make more profitability than common beverage. For example, one research report estimated that a bottle of Pepsi’s Aquafina earned a profit of 22.4%, compared with 19.0% of a bottle of Pepsi- Cola.

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    Bottled Water vs Tap Water

    remove phrases such as Spring Water from their label because it was in fact not spring water that they were selling but instead it was water coming from lakes, rivers, and aquifers. One of the biggest bottled water companies in the world known as Aquafina actually gets most of their water supply to bottle and sell from the Detroit River. Some bottled water companies used to claim that their water was better and cleaner than municipal water. After years of some brands claiming that they were cleaner

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    beverages |    | | 7UP (outside U.S.) |    | | Doritos tortilla chips |    | | Lipton teas (PepsiCo/Unilever partnership) |    | | Quaker foods and snacks |    | | Cheetos |    | | Mirinda |    | | Ruffles potato chips |    | | Aquafina bottled water |    | | Pepsi Max |    | | Tostitos tortilla chips |    | | Sierra Mist |    | | Fritos corn chips |    | | Walkers potato crisps |    | | Source: 2009 Annual Report[29]              $0               $5b          

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    COCA-COLA RETAILER PRICE PER CASE $8.44 $8.52 $8.65 Retailer’s margin 35% 17.5% 17.6% TOTLE BOTTLER REVENUE $5.49 $7.03 $7.13 EXPENSES $2.63 $4.52 $4.62 GROSS PROFIT $2.86 $2.92 $3.03 EBITA MARGIN 10.4% 9.0% 6.5% WORLD MARKET SHARE Pepsico Aquafina $936 million Coca-cola Dasani $834 million Nestle water –Poland spring $649 million Nestle-Arrow head $546 million Nestle Deer Park $356 million Crystal geyser $335 million Ozarka(Nestle water) $236 million Ice mountain $208 million Evian(coco-cola)

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    Bottled Water industry is still in an expansionary/growth stage. In 2005 the bottled water industry accounted for $70 billion, and is expected to reach $140 billion by the year 2020.Advertising budgets are very heavy in companies such as Pepsi (Aquafina), and are positive indicators of the current [growth] stage in the product’s lifecycle. However, the bottled water industry is currently experiencing a skewing of profitability numbers (compared with last-year-to-date numbers) due to a shift in

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    Pepsico's Strategy

    approximately $39.5 billion. The company's portfolio of businesses in 2008 included Frito-Lay salty snacks, Quaker Chewy granola bars, Pepsi soft drink products, Tropicana orange juice, Lipton Brisk tea, Gatorade, Propel, SoBe, Quaker Oatmeal, Cap'n Crunch, Aquafina, Rice-A-Roni, Aunt Jemima pancake mix, and many other regularly consumed products. Company History PepsiCo Inc. was established in 1965 when Pepsi-Cola and Frito-Lay shareholders agreed to a merger between the salty snack icon and soft drink

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    Study Case Analysis - Pepsico (in Portuguese)

    vem ajudar, uma vez que as pessoas irão preferir comprar mais vezes água e só excepcionalmente em festas ou jantares de aniversários é que irão consumir outro tipo de bebidas. Isto é equivalente a dizer que, em termos de marcas, acreditamos que a Aquafina e a Propel terão crescimento nas vendas, ao passo que a Pepsi, 7UP, Tropicana, Lipton Brisk, Mountain Dew, Gatorade e SoBe deverão continuar a vender menos unidades. Nas marcas que representam snacks ou alimentos, prevemos que as vendas se mantenham

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    SUMMER TRAINING PROJECT REPORT Comparative Analysis of Market Share of Aquafina & Kinley SUBMITTED BY: Sudheer Kumar MBA- (2007-2009) Roll No. : B07021220651 INDUSTRY GUIDE FACULTY GUIDE Mr.Manish Dangwal Mr. Taranjeet Singh [Marketing Executive] BHUTTA COLLEGE OF ENGINEERING AND TECHNOLOGY, LUDHIANA PUNJAB TECHNICAL UNIVERSITY, JALANDHAR CONTENTS Page

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