Aqualisa Case

  • Case Analysis Aqualisa Quartz

    Introduction: Every company dreams that one day they can bring something unique and very competitive, and use it to dominate the market. But things might not be as easy as they thought. In Aqualisa case, Harry Rawlinson, managing director of Aqualisa, gives us an example that even with new significant shower product Quartz, which seems to be perfect in every aspect, they cannot make a relative progress in U.K. shower market. Quartz is designed to solve all the troubles that exist in U.K. showers

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  • Aqualisa

    Hunter Lee Mountain Dew Case 10/16/12 For Pepsi Co. and BBDO to choose a specific advertisement to place into a slot during the super bowl; there has to be a varying degree of analysis on different aspects to decide which ad’s to place in the slots. Certain criteria need to be satisfied by the ad that is selected; it needs to hit the target audience, get across the correct brand image, have the correct brand symbolism, needs to be a “Story” in a sense, have a good product integration, and

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  • Aqualisa Showers

    Executive Summary Aqualisa has invested €5.8M in the research and development of its innovative new product, Quartz. Quartz is offered in 2 Models: Quartz Standard Shower and Quartz Pumped Shower. The main advantages of Quartz are: • Installation reduced to a half-day • Straightforward installation • Efficient and reliable water pressure and temperature • “One touch” control Despite initial favourable reviews from customers and plumbers, sales of the Quartz shower has been much lower than

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  • Case

    CPET 575 Management of Technology Technological Innovation Case I-1 Elio Engineering, Inc Lecture Note & Summary by Professor Paul I-Hai Lin Pages 13-31 of Text Book: Robert A. Burgelman, Clayton M. Christensen, and Steven C. Wheelwright, Strategic Management of Technology and Innovation, 5th edition, McGrawHill, 2009. Case I-1 Elio Engineering Inc. 1 Outline       Origin of Elio Engineering Seat Mechanism Technologies Industry and Regulatory Environment Technological Barriers

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  • Aqualisa

    1.1 Customer Segmentation and characteristics: 1.2 Channels: 1.3 Competition: Top UK shower market competitors including Aqualisa have been shown below with their market ranking and market share in each kind of shower products: 1.4 Company and Market environment: Market Environment  U.K. shower market is a matured market and can be roughly estimated to be around € 400 million market  Showers in U.K. were plagued with problems. Only about 60 percent of U

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  • Aqualisa Quartz Case Study

    November 13, 2011 Aqualisa Quartz Case Study SCH-MGMT 660 Ben Hubbard FALL 2011 Table of Contents Overview............................................................................................................................... 3 SWOT Analysis: ..................................................................................................................... 3 Strengths: ........................................................................................................

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  • Aqualisa Quartz

    Marketing Management Case Study May 2, 2013 Prof. Michele Costabile Francesco Borsetti Davide Novelli Bruno Ricardo Yuli Pacheco Valentina Verde  UK MARKET FOR SHOWERS   Environment Clustering     THE PRODUCT SWOT ANALYSIS BRAND MANAGEMENT PRICING   Cost comparable Pricing strategy     PUSH STRATEGY  Which advantages for the intermediaries?  PRODUCT PROFITABILITY: BREAK EVEN POINT VALUE PROPOSITION CHANNEL AND DISTRIBUTION CONCLUSIONS

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  • Aqualisa Quartz Case

    AQUALISA CASE STUDY AQUALISA VALUE PROPOSITION • Easy to install: half a day V/S 2 days. Apprentice can also install • Earn more Plumbers can do more install in less time more profitable • Reliable : lesser break downs. Second visit if require need to be borne by the plumber. C O N S U M E R S • Safety: Family and especially safe for kids • Ease of use: Remote control, one touch button, indicator - All age group can use. • As easy to installed DIY customer can easily adopt. • No issue :flow

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  • Case

    THE ON OT C OP YO CASE STUDY HANDBOOK RP OS T ON OP YO RP OT C OS T THE ON OT C Write Persuasively About Cases OP CASE STUDY HANDBOOK How to Read, Discuss, and William Ellet Harvard Business School Press Boston, Massachusetts YO RP OS T Copyright 2007 William Ellet All rights reserved Printed in the United States of America 11 10 09 08 07 5 4 3 2 1 No part of this publication may be reproduced, stored in or introduced

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  • Case

    and Implementation Assignment 1, 2013 – Case Studies Tutorial-based group assessments Due: See ‘Due Dates for Case Study Submission’ section Marks: 30% of the total marks for the unit Background – Learning with Cases Harvard University, probably the most famous source of teaching cases, describes these resources as follows: “Teaching cases – also known as case studies – are narratives designed to serve as the basis for classroom discussion. Cases don’t offer their own analysis. Instead

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  • Aqualisa

    standard and value. Consumers and Distribution Channels From exhibit5, we can see that over 90% of installation is done by plumbers. Only 6% is done by end-consumers. Also there is a lot of influences between plumbers and consumers and in some case plumbers are decision makers. For easy understanding I will classified consumers into 2 types, plumbers and end-consumers. Decision Makers Consumers | Channels | | Trade shops | Showrooms | DIY stores | Plumbers | Direct/ Indirect | | |

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  • Aqualisa Quartz

    Marketing Concepts Aqualisa Quartz Case Study Problem As Rawlinson stated, “real breakthroughs are pretty rare in the shower market” and that “innovations are primarily cosmetic.” After years of moderate growth and marketplace comfort, Aqualisa made the decision to revamp its R&D efforts to produce an innovative solution to the common consumer shower troubles of water pressure, consistent temperature, and reliability. When Aqualisa released Quartz, a new and innovative shower product line that

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  • Aqualisa Marketing Assignment

    Aqualisa Quartz Marketing Assignment 1 Purpose and Issues Purpose  To revise the marketing strategy for the new Aqualisa Quartz shower, following poor initial take-up of the offer  “Everything . . . tells me this is a breakthrough product. My worry is we’ll miss the opportunity.” Issues  The Quartz is an innovative product that has brought improved functionality and ease of installation. However, plumbers are the primary route for shower purchases and this does not align with plumbers

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  • Case

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  • Aqualisa Quartz Case Solution

    AQUALISA QUARTZ: SIMPLY A BETTER SHOWER by Nir Ilani-Freedman Situation analysis (Q1) a. Customers Segmenting and characteristics  Premium price segment- consumers typically shop in showrooms. Preferred specs: high performance and service. Style determined selection. Granted high performance and service.  Standard price range: Emphasize service and performance. Product selection Rely on independent plumbers’ recommendations.  Value segment: Primary concerned with convenience and price. Liked

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  • Case

    Join now! Login Support Other Term Papers and Free Essays Browse Papers Business / Timbuk2 Case Study Timbuk2 Case Study Term Papers Timbuk2 Case Study and over other 20 000+ free term papers, essays and research papers examples are available on the website! Autor: santhanam.vikram 09 December 2013 Tags: Words: 723 | Pages: 3 Views: 86 Read Full Essay Join Now! CASE STUDY: TIMBUK2 1.) Consider the two categories of products that Timbuk2 makes and sells. For the

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  • Case

    http://thetopgrades.com/wp-content/.../InstructorResourceManual.pdf‎ The case was prepared by Mark S. Beasley, Ph.D. and Frank A. Buckless, Ph.D. of North Carolina State University and .... Case 1.1: Ocean Manufacturing, Inc. Ocean Manufacutring Inc The New Client Acceptance ... www.studymode.com/.../ocean-manufacutring-inc-the-new-client-accept...‎ Ocean Manufacturing, Inc.: the New Client Acceptance Decision: Case 1.1 Ocean ... Problem Solution: Harrison-Keyes Inc. Ayodeji Ajayi University

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  • Aqualisa Case

    Marketing Strategy // Fall Semester 2013/14 // Prof. Dr. Kuester // Zaehringer Lucas, Prikhodko Roman, Oberhofer Moritz, Nan Jiaxi, Brozda Jacek, Achtelik Olivia // Aqualisa // 15.10.2013 THE INDUSTRY PRIOR TO 1998 • Mature market with incremental innovations • Biggest part of the market is replacement (44%) • 60% of UK homes have showers • Gravity-fed plumbing: pressure and temperature problems • Three main types of products (electric, mixer and power showers) • Low brand awareness: plumbers

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  • Aqualisa Case Study

    1. Problem Statement: In May 2001, Aqualisa had launched the Quartz shower, a real significant product innovation, with unique and superior features in terms of technology, water pressure, design and ease of installation. Four months after the launch, despite the initial euphoria surrounding the product, Quartz has experienced poor sales and has not met the company’s expectations. Harry Rawlinson, the MD of Aqualisa, needs to rethink the Marketing strategy, in order to generate sales momentum and

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  • Case to Case

    CASE STUDY 2 I. THE ARALIN TEACHER Mrs. Boots De Vola was assigned to teach the first section in third year level. She assumed that she is an effective and efficient teacher in Araling Panlipunan because of that. There are many teachers qualified and much deserving to teach the star section. Now, the students are complaining of the expenses regarding projects, special projects and the way she behave in classroom. II. HISTORY AND BACKGROUND OF THE FACTS Mrs. Boots De Vola have underwent

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  • Aqualisa Quartz

    Subject: Aqualisa Quartz Question 1: Why is the Quartz shower not selling? When Rawlinson, managing director, joined the Aqualisa Showers Ltd, a shower manufacturing company, he realized, that their competitors were catching up Aqualisa products quality, products were starting to be perceived as overpriced and service wasn’t great and therefor it was a matter of time when Aqualisa could start losing their market share. After huge time and financial investments, Aqualisa came with innovative

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  • Aqualisa

    saFrom: Milena Gueorguieva To: Professor Malaviya – Marketing Management Case: Aqualisa ------------------------------------------------- Date: December 2, 2010 Main Problem: Aqualisa creates a new breakthrough shower- the Quartz. The product has significant improvements when compared with the other existing products on the market, such as: * Efficient and reliable water pressure and temperature * One touch control on the wall * Light signaling the right temperature is

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  • Blockbuster Case

    9-502-030 REV: JULY 10, 2006 YOUNGME MOON Aqualisa Quartz: Simply a Better Shower Plumbing hasn’t changed since Roman times. — Tim Pestell, Aqualisa national sales manager Harry Rawlinson (HBS ‘90) shrugged out of his overcoat and headed to the reception desk of the South Kent County Marriott. “Can you direct me to the breakfast room?” he asked, “I’m meeting some guests from America.” The receptionist pointed toward a hallway lined with photographs of the region’s golf fairways and putting

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  • Aqualisa Quartz

    9-502-030 REV: JULY 10, 2006 YOUNGME MOON Aqualisa Quartz: Simply a Better Shower Plumbing hasn’t changed since Roman times. — Tim Pestell, Aqualisa national sales manager Harry Rawlinson (HBS ‘90) shrugged out of his overcoat and headed to the reception desk of the South Kent County Marriott. “Can you direct me to the breakfast room?” he asked, “I’m meeting some guests from America.” The receptionist pointed toward a hallway lined with photographs of the region’s golf fairways and putting

    Words: 6565 - Pages: 27

  • Case

    Case study notes This case has been updated to include the Apple iPad. Principally this is case explores the issue of licensing and how successful firms can become unsuccessful. It is not a case about Apple and why it has become successful. This case study explores the rise of the Apple Corporation. The Apple iPod is one of the most successful new product launches in recent years, transforming the way the public listens to music, with huge ramifications for major record labels. More than 50 million

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  • Case

    A Guide to Case Analysis I keep six honest serving men (They taught me all I knew); Their names are What and Why and When; And How and Where and Who. — Rudyard Kipling 2 A Guide to Case Analysis In most courses in strategic management, students use cases about actual companies to practice strategic analysis and to gain some experience in the tasks of crafting and implementing strategy. A case sets forth, in a factual manner, the events and organizational circumstances surrounding a particular

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  • Aqualisa Case

    Y 1 0 , 2 0 0 6 ____________________________________________________________ ____________________________________________________ Professor Youngme Moon and Research Associate Kerry Herman prepared this case. HBS cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management. Some data have been modified or disguised. Copyright © 2002 President and Fellows of

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  • Aqualisa Case Writeup

    Aqualisa should position Quartz as a premium shower at current retail price, targeting consumers who value styling, multiple setting options, and ease of use (Exhibit 1). Aqualisa’s current portfolio does not offer a premium mixer or power option (Exhibit 2). Quartz could fill this gap and obtain market share from competitors (Exhibit 3) by offering a unique hands-on customer experience. Aqualisa has proven that a working display of Quartz in the showroom is extremely effective. However, it is only

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  • Aqualisa Quartz

    STATEMENT In 2011 Aqualisa made an heavy investments of €5.8 million to develop Quartz, the most innovative shower in UK history. The electric shower is stylish, easy to use and install and solve both problems of end customers and plumbers. However, the product is selling at a rate of 15 units per day which is well below the expected rate of 100 to 200 units a day. The company is now looking for a new marketing strategy to generate sales momentum for Quartz. 2. SITUATION ANALYSIS Aqualisa, the 3rd largest

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  • Aqualisa Quartz

    Aqualisa Quartz Analyzing the case of Aqualisa Quartz, it has been decided that the best option for them is to go gaining market penetration by phases. The first should consist of reinforcing and not neglect their sales through Showrooms. These specialized channels accepted provided innovative products and high-tech, in addition, seek always count with showers which aesthetically look good such as Quartz. As a second phase (and this should be developed at the same time as the first) should be

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  • Aqualisa Quartz

    Aqualisa is a well-established manufacturer of showers in the UK. The company is recognized for quality products, innovation and great service. Despite great features and benefits of the recently developed digital shower Quartz, the initial sales results are very disappointing, and the management needs to redefine marketing strategy in order to improve performance. In particular, key decisions need to be made about target segment, value proposition and marketing mix. 1. What value does the Quartz

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  • Case

    CASE STUDY OUTLINE Case studies should generally subscribe to the following organization: • Title. A thoughtful title that captures the essence of the case study. • Abstract. (or Summary) A one- or two-paragraph statement summing up the study (what, why, when, where, how, and who). This summary introduces the project, questions, hypothesis, and highlights of the important findings. • Introduction. (or Background). Describes what you did, and why it was of interest—opens

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  • Cases

    loans. He consequently claims that the sums in dispute represent taxable income of the assessee under Ss. 2(15), 3, 6, 12, 55, 56 and 58 of the Indian Income-tax Act, 1922. In consequence of this dispute, the Commissioner of Income-tax has stated a case for our opinion on the four questions of law submitted in para 15. Question (4) deals with the genuineness of the alleged loans, but in para 33 the Commissioner explains the basis on which he has submitted this question, although in one sense it may

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  • Wendy Case

    (data for year 2000) on the showers market. These are: Triton (545.500 units), Mira (390.000 units), Ganiesborough (203.500 units), Aqualisa (122.000 units) and Masco (120.000 units). If we focus on Electric Showers, Gainesborough (Aqualisa brand) is with 180.000 number of units sold on the 2nd place, behind Triton (479.000 units). In Mixer Showers category, Aqualisa is also second with 94.000 units (behind brand Mira with 200.000 units sold in year 2000).  Company & market environment  UK

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  • Aqualisa Case Study

    Case study Aqualisa Quartz: Simply a better shower Q1. What is the Quartz value proposition to a) consumers b) plumbers? Ans. Aqualisa, a U.K. based shower manufacturing Company had launched its premium brand µQuartz¶ in May 2001. The Company has been very reputed in the U.K. market for its top quality showers, reliability and great service. The basic purpose behind launching this brand was to address the concerns of the consumers and the plumbers which perhaps were not satisfied with the existing

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  • Aqualisa Quartz Case Study

    Organic Farming Visit Date: ___________________________ Section 1: Aim The aim of this site visit is to learn about - The use of a greenhouse in agriculture - The importance of biological pest control in agriculture - The use of fertilizers in agriculture - The features of the Maltese soil - The use of good agricultural practices such as crop rotation Section 2: Observations and Data Collection This section will be like a long discussion. You need to include photographs taken

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  • Aqualisa Quartz Simply a Better Shower

    DATE To: Harry Rawlinson, Managing Director, Aqualisa From: Jun Mo Kim, Marketing Analyst Subject: The marketing strategy for the Quartz product Introduction Showers market in the U.K. was bothered with problems that only about 60% of households in U.K. had showers. Even though Aqualisa accomplished an innovation of the Quartz shower, momentous product regarding quality and cost, they still faced problems that had low sales and did not meet the company’s expectations. The purpose of this

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  • Case

    accommodate the emergency cases, and yet be able to keep up with the other patients’ appointments? It is often observed that doctors misuse the time and often emergency cases are taken as excuses for not adhering to the schedule. It was important to make the system flexible to adjust the emergency cases as well as to adhere to the timelines and get back to schedule. In case of real emergencies like fractures or caesarean section etc., all other appointments could be dropped; however in case of small issues

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  • Case 2

    course provides an in-depth exploration and practical application of basic marketing tools. These include product policy, pricing, promotion, distribution, sales management, and customer segmentation and retention. In most classes, we will analyze case studies that require us to identify marketing opportunities, refine value propositions, select customer segments and develop marketing programs for a variety of management situations. The course also includes a number of creative and analytic assignments

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  • Aqualisa

    Market Growth Aqualisa is a profitable company with a market growing at a rate of 5% to 10% in 1998 Strong reputation Premium brand Consumers view Aqualisa as a premium brand with great service and with top quality showers Top raking Number 2 in mixing valves and number 3 in the overall shower market Good relationship with plumbers Aqualisa has a long-standing direct relationship with a group of plumbers which they call “our plumbers”. They are very loyal to the Aqualisa brands. Wide distribution

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  • Aqualisa

    Purpose and Issues Purpose To revise the marketing strategy for the new Aqualisa Quartz shower, following poor initial take-up of the offer “Everything . . . tells me this is a breakthrough product. My worry is we’ll miss the opportunity.” Issues The Quartz is an innovative product that has brought improved functionality and ease of installation. However, plumbers are the primary route for shower purchases and this does not align with plumbers perceptions of values, because The very fact that

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  • Case

    Siyu Zhang Case 2 Feb.22 Paperback writer The professor’s book title, Criminal Intent, does not have any kind of legal protection. In order for literary or artistic expression to be protected from copying it must meet three requirements by law. The requirements for obtaining legal protection on this kind of material include the following: it must be original, it must be fixed in a durable medium, and it must show some level of creativity. In this case, Criminal Intent was obviously

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  • Case

    Assignment Questions for Harvard Cases 3. Hilton Manufacturing Company In Exhibit 3 of the case, change the description for estimating variable portion of "Compensation" and use 5% of direct labor cost rather than 5% of direct labor and indirect labor cost as indicated in that Exhibit 3. Again, DO NOT USE 5% of DL and IDL costs. A product cost is itself a product of a cost accounting system. To use product cost information in decision making, a manager must understand the nature of

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  • Aqualisa

    ამ პროდუქტს გააჩნდა. ხოლო რაც შეეხება ფასს, ჩემი აზრით ეს ამ პროდუქტის ჩავარდნის მიზეზი არ უნდა ყოფილიყო, რადგან მომხმარებელი ზედმეტს გადაიხდიდა იმ დადებითი მხარეების გამო რაც გააჩნდა ამ შხაპს კონკურენტებთან შედარებით. Aqualisa spent three years and € 5.8 million developing the Quartz. Was the product worth the investment. Is Quartz a niche product or a mainstream product ჩემი აზრით ჩადებული თანხა გამართლებული იყო, რადგან იმ პერიოდში ბაზარი უმოქმედო მდგომარეობაში

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  • Aqualisa Case

    gonna be led sales in the channel. Gainsborough targeting the DIY market so they sold it to the DIY Sheds, and then the DIY consumer will be buy the product in DIY outlets. 5. Please explain the channel from producer to consumer for ShowerMax: Aqualisa sold to developers under ShowerMax brand, which only available through specialist contract outlets. Because new homes were almost exclusively buit with high ressure systems so elements of the aquavalve technology had been redesigned and rebranded

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  • Aqualisa Quartz Case Review

    AQUALISA QUARTZ: SIMPLY A BETTER SHOWER F ELIX L E C HEVALLIER – 11/01/2012 1) Which value do the various products from Aqualisa (the UK company) create: for consumers ? for plumbers ? for its channel partners ? The first step that we need to take is to analyse what are the segmentations of the market. There are three pricing segments as said in the case: premium, standard and value. These segments differentiate the basic consumers; we then have DIYers and developers that have specific standards

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  • Case

    issues, confine your response to two items. Provide logical back-up for your answers. Be sure to explain what case facts led you to a conclusion, and how you reasoned from those facts to your conclusion. Don't be afraid to ask clarifying questions. If you don't understand the case facts, it will be tough to ace the interview. Relax and have fun. You should learn a lot about yourself through the case interview process. A few tips from Mercer Management: • • • • There is no "right" answer. We are not

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  • Case Case

    Case Analysis - FPL Energy FPL Energy is one of the nation’s leading independent generators of electricity. Dedicated to generating clean energy, 80 % of its capacity is fueled by clean and renewable resources. The United States is the nation with the largest generator of wind energy, and it operates the two largest solar fields in the world. FPL Group, with annual revenues of more than $8 billion, is one of the nation's largest providers of electricity-related services. Its principal subsidiary

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  • Aqualisa Quartz Case Study

    Aqualisa Quartz Subject: How to best market the new Aqualisa Quartz line of showers Problem: Aqualisa has created a superior new shower line that seems to be perfect for the needs of customers but the sales are far below expectations. Customers do not have brand awareness of Aqualisa, plumbers are wary of innovation and salesmen are unsure of how to positively market a product without negatively reflecting on other products in their company. Background of the situation: In the United Kingdom

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  • Aqualisa

    9-502-030 REV: JULY 10, 2006 YOUNGME MOON Aqualisa Quartz: Simply a Better Shower Plumbing hasn’t changed since Roman times. — Tim Pestell, Aqualisa national sales manager Harry Rawlinson (HBS ‘90) shrugged out of his overcoat and headed to the reception desk of the South Kent County Marriott. “Can you direct me to the breakfast room?” he asked, “I’m meeting some guests from America.” The receptionist pointed toward a hallway lined with photographs of the region’s golf fairways and putting

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