Asda Marketing Mix Proposal
* As many strategically sited stores as possible, with a good expansion programme
* Heavy advertising of their price philosophy and convenience
* Clean stores, comprehensive range, good and clothes, good prices.
Products: Asda offers services such as CD’s, DVD’s, Groceries, Games, Electrical, Flowers, Furniture, Local Gifts, Mobile phones, Opticians, Pharmacy, Photo, Travel, Petrol and Oil, Delivery and Insurance. It is believed that the new phrase ‘more for you for less’
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