Asiatic Marketing Communications Ltd Bangladesh

  • Marketing Mix of Walton Group of Bangladesh

    Marketing mix of Walton Group of Bangladesh Executive Summary: This report was commissioned to analyze and evaluate performance and future prospects of Walton in a growing domestic electronic market.The research reveals that in a continuously growing market, Walton has become a reliable name for customers. Countrywide network, inclination towards quality and dedicated team of employees are the main causes of its success. Though it had started business with home appliances, yet it has always been

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  • Marketing Communication (No)

    1. Kapittel 1. Intrigert markedskommunikasjon Give a brief overview of the instruments of the communications mix a. Annonsering: er en form for ikke-personlig /enveis kommunikasjon en type masse kommunikasjon, for eksempel tv, aviser, radio b. Salgskampanjer: er salgsstimulerende kampanjer, kan være pris avslag, kuponger, lojalitetsprogrammer, konkurranse og gratis smaksprøve c. Sponsing: Den sponsete organisasjonen eller personen vil være med på å skape en synagieffekt mellom

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  • Customer Service Analysis with the Overview of Marketing and Promotional Activities of Brac Bank Ltd.

      Intern Report On  Customer Service analysis with the overview of marketing and  promotional activities of   BRAC BANK LTD.    SUBMITTED TO   1. Mr. SUNTU KUMAR GHOSH              SENIOR LECTURER                      BBS             BRAC UNIVRESITY         2. Ms. Sharmin Shabnam Rahman           Lecturer           BBS         Brac University                                                                          SUBMITTED BY     JOYDEEP SINHA ROY      06304025                                 DATE OF SUBMISSION: 11th MAY

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  • Marcantile Bank Ltd, Bangladesh

    Company profile Akij Food and Beverage Ltd. “Brings Quality in Life”. 1. History: Akij Food & Beverage Ltd. (AFBL) a unit of Akij Group started its operation in the year 2006. AFBL manufactures a wide range of Snacks and Beverage for both National & International market alike. AFBL is a project worth $ 70 million& is funded by the parental company Akij Group. AFBL started its production at 400 bph in the carbonated soft drinks line and 300 bph in the juice line. In a span of one and a half years

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  • Marketing Communication

    No special thought is given to shareholders: they are there and must be minimally accommodated. Profit focus of the business is their reward. No thought is given to ethical consequences of decisions for any stakeholder group, including owners. Communication is limited to that required by law. Shareholders' interest (short- and long-term) is a central factor. The best way to be ethical to shareholders is to treat all stakeholder claimants in a fair and ethical manner. To protect shareholders, an ethics

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  • Real Estate Marketing in Bangladesh

    Marketing Strategies For Real Estate Companies In Bangladesh:Taking Four Representing Companies as a Base 04. Mar, 2013 View with images and charts Marketing Strategies For Real Estate Companies In Bangladesh Taking Four Representing Companies as a Base Conceptual facts and previews DEFINING REAL ESTATE A piece of land, including the air above it and the ground below it, and any buildings or structures on it is defined as real estate. According to W. B. Brueggemon and D. Fisher

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  • Marketing Communication

    MA Marketing Communications Module 4MMC7A7 Managing Marketing Communication Kliatchko (2008) argue that, “the rise of digital technology means that content creation is no longer exclusive to media firms and marketers.” Content Introduction--------------------------------------------------------------------------------3 IMC Overview----------------------------------------------------------------------------3 Digital Technology Means

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  • Icts for Better Marketing of Agricultural Produce in Bangladesh

    ICTs for Better Marketing of Agricultural Produce in Bangladesh 1. Introduction Agriculture is the most important sector in the economy of Bangladesh. As the largest private enterprise, agriculture contributes about 21% of the GDP, sustains the livelihood of about 52% of the labour force and remains a major supplier of raw materials for agro-based industries in Bangladesh [1]. The rural economy of Bangladesh is transforming, the specific manifestation is non-farm economy is flourishing. Out of

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  • Marketing Communication

    Assignment 2 Marketing Essay Assignment 2 MKT 202 Marketing Communication The heart of any business success lies in its marketing. Most aspects of any business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, the business may offer the best products or services in your industry, but none

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  • Population Services International: the Social Marketing Project in Bangladesh

    | | |Population Services International: The Social Marketing Project in Bangladesh | | | |Zhijie Bai | |2013211810

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  • Marketing Plan- Rfl Plastic Ltd.

    products using limited resources. Although Bangladesh is famous for jute and allied fibers, garments industries swept in and have developed due to relative advantage and cheap labor cost. As there is the Multi fiber concept of merger jute with other natural and synthetic fibers, jute has bright future for using them in the various textile areas. It needs wide support for production and marketing of such diversified products. As a result, the Govt. of Bangladesh initiated policy programmed for the production

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  • A Study on Investment Management Activities of Islami Bank Bangladesh Ltd

    ACTIVITIES OF ISLAMI BANK BANGLADESH LIMITED PREFACE Bank is a part and parcel of the modern economy of any country. Like any other countries in the world banks play the most crucial role not in the economic but also the social, political environment in Bangladesh. Even it is wise to say that the financial sector of Bangladesh is solely dominated by the banking sector, because the non bank financial sector of Bangladesh is yet to develop to desired

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  • Marketing and Management of Petro Aviation Bangladesh

    to benefit from the experience. I wanted to do my internship in a tour operating company to experience the tour operating business world and to learning, improve and develop new sets of skills. One of my main goals is to improve my management and marketing skill. This is why I choose to follow my internship in petro aviation; to learn and develop new sets of skills and to experience working with tour operators. In this internship report I will describe my experiences during my internship period

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  • Marketing Strategy of Banglalion Wimax Ltd

    MARKETING STRATEGY OF BANGLALION WIMAX LTD. Submitted to: Saadia Shabnam Senior Lecturer Department of Business Administration East West University. Submitted to: Saadia Shabnam Senior Lecturer Department of Business Administration East West University. ------------------------------------------------- Submitted by: Khorshed Ahmmad Opu ID: 2009-1-10-135 Toukir Azam Chowdhury ID: 2010-2-10-202 ------------------------------------------------- Submitted by: Khorshed Ahmmad Opu

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  • Flower Marketing in Bangladesh

    unique and unparalleled nature of flowers has given rise to its commercial transaction all over the world. Thus, Bangladesh has ventured to enter this expanding export market. Now-a-days flower marketing is growing in Bangladesh. No one could think of exporting Bangladeshi flowers even a few years ago. But this is a reality today and prosperous bonanza for tomorrow. In view of marketing prospect of flowers, a vast agricultural land has been turned into a flower growing area and the farmers are now

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  • Marketing Communication

    Thanh Trang s3446628 MARKETING COMMUNICATION IMC PLAN MARKETING COMMUNICATION IMC PLAN Table of Contents Stage 1 I. Situation Analysis 1 1. 4Ps Overview: 1 2. Target Audience: 2 3. SWOT Analysis: 3 4. Competitive Frame: 4 II. Communication Objectives 5 III. Communication Budget 6 Stage 2 I. IMC Program 6 1. Advertising: 6 2. Consumer-Oriented Promotion: 11 3. Event Marketing and Sponsorships: 12 4. Marketing-Oriented Public Relations

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  • Marketing Research and Communications

    Marketing Research and Communications 2 Table of Contents Company Background 3 Introduction 4 Communication Objectives 5 M&S Christmas campaign into SMART terms: 5 Identify target audiences 6 Communications Mix 7 Communications tools 8 Evaluation of effectiveness 11 Marketing Research Techniques 12 Conclusion 14 Reference List: 15 Appendix 16 Company Background Marks and Spencer is one of the biggest public trading company in the world. In the last 129 years, M&S

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  • Overall Banking Activities of Exim Bank Ltd., Bangladesh

    Bank of Bangladesh Limited” PREPARED FOR Shah Md. Abdul Bari Sr. Vice President Human Resources Division [pic] PREPARED BY Md. Mahmud Hossain Khan ID No. MBA 03007833 [pic] Submission Date – Letter of Transmittal Date: To Ms. Farhana Diba Lecturer Department of Business Administration Stamford University, Bangladesh Subject: Submission of Internship

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  • Marcantile Bank Ltd, Bangladesh

    MERCANTILE BANK LTD Snapshot of MERCANTILE BANK LTD (MERBNK) OPEN$406.00 | | PREVIOUS CLOSE$405.00 | DAY HIGH$407.75 | | DAY LOW$403.00 | 52 WEEK HIGH02/7/10 - $490.98 | | 52 WEEK LOW09/3/09 - $222.95 | MARKET CAP-- | | AVERAGE VOLUME 10 D394.8K | EPS TTM-- | | SHARES OUTSTANDING0.0 | MERBNK Does Not Pay Dividends | | P/E TTM-- | K = Thousands  M = Millions  B = Billions | MERBNK:BD Historical Stock Quote MERBNK:BD Advanced Stock Chart MERBNK Details Mercantile Bank

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  • Marketing Communication

    MARKETING COMMUNICATIONS By (Name): Course: Tutor: University: City/State: Date: Marketing Communications Introduction It is imperative for all companies to communicate with the involved stakeholders. These stakeholders include the government, the vendors, the retailers, and the clientele in a particular locale. Marketing communications refers to management procedures that entail interactions with distinct audiences from

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  • Reqruitement and Selection Process in Uniliver Bangladesh Ltd

    Recruitment and Selection Process in Unilever Bangladesh LTD Executive Summary Unilever Limited is one of the largest multinational business firm in the world. Over the last four decades, Unilever Bangladesh has been constantly bringing new and world-class products for the Bangladeshi people to remove the daily drudgery of life. Over 90% of the country’s households use one or more of our products. It provides sixteen verities brands and try to mitigate all types of human demand by introducing with

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  • Marketing Communication

    In today’s global competitive market, the need for an effective marketing communications mix is becoming increasingly important for every company around the world. “Marketing communications are a management process through which an organization engages with its various audiences. By understanding an audience’s communications environment, organizations seek to develop and present messages for their identified stakeholder groups, before evaluating and acting upon the responses. By conveying messages

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  • Strategy Analysis of Huawei Technologies Bangladesh Ltd

    STRATEGY ANALYSIS Of HUAWEI TECHNOLOGIES BANGLADESH LTD. Prepared for Dr. A. K. M. Saiful Majid Professor Institute of Business Administration University of Dhaka Prepared by Md. Ashraful Huq Roll No: ZR1301004, Batch: 15th Executive MBA Program Institute of Business Administration (IBA) University of Dhaka LETTER OF TRANSMITTAL June 14, 2014 Dr. A.K.M Saiful Majid Professor Institute of Business Administration University of Dhaka Subject: Letter of Transmittal

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  • Integrated Marketing Communications

    of Integrated Marketing Communications Terence A. Shimp University of South Carolina Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Advertising, Promotion, & Other Aspects of Integrated Marketing Communications, 8e Terence A. Shimp Vice President of Editorial, Business: Jack W. Calhoun Vice President/Editor-in-Chief: Melissa S. Acuna Acquisitions Editor: Mike Roche Sr. Developmental Editor: Susanna C. Smart Marketing Manager: Mike Aliscad

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  • Integrated Marketing Communication for Osim

    dedication in developing innovative and reliable healthy lifestyle products (OSIM Ltd., 2010). The motto of OSIM which proudly rules the company has been “Inspiring Life”. For report purposes, OSIM’s will be researched and evaluated upon below. Persuasion In definition, persuasion from an organization is a conscious effort to influence by appealing to a consumers’ reason. At the base of marketing communications, persuasion serves to advise consumers on the benefits of a product and ultimately

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  • Marketing Communications

    media used will be television, radio and internet. A breakdown of costs by media used is given both, at the end of this document, as well as in the appendices. Billboards have been organized for the campaign as well, and to complete the Integrated Marketing Plan, an event sponsorship will take place in the 5th month of the campaign. Therefore this project promises to target and capture an audience using a wide variety of promotional elements. In terms of market success, there is no telling how far

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  • Financial Statements Analysis Between Heidelbergcement Bangladesh Ltd & Lafarge Surma

    Term Paper On Financial Statements Analysis Between HeidelbergCement Bangladesh Ltd & Lafarge Surma Cement Submitted To Dr. Sujit Saha Former Professor & Director Bangladesh Institute of Bank Management Submitted by SL. No Name ID 1 Md.Rashedul Imam EMBA 2013-2-91-022 2 Md.Monzurul Alam EMBA 2013-2-91-023 3 Md. Kazi Mashiur Rahman EMBA 2013-2-91-038 4 Md. Asaduzzaman EMBA 2013-2-91-019 Course Code : EMBA_561 Course Title

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  • Integrated Marketing Communication

    Name of product: Santra Company: jaldiram pvt ltd Date of launch: 15/03/2011 Type of product: ORGANE JUICE Introduction of the 1)client: jaldiram pvt ltd is one of the leading packaged juice manufacturer in india. It cameinto existence in the year 2000.Till date they have 4 products randing from juice of mango,leeche,grapes and lemon. It has large customer loyalty because of its quality.the juice are pure without any additives.recdntally they have decide to launh a new product-orange juice

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  • Term Paper on Identifying the Marketing Strategy in Existing Mobile Company in Bangladesh

    Term paper On Identifying the Marketing Strategy in Existing mobile Company in Bangladesh [pic][pic][pic] [pic] [pic][pic] Siddheswari University Collage, Dhaka Department of Marketing Term paper on Identifying the Marketing Strategy in Existing Mobile Company in Bangladesh Submitted to Md. Mizanur Rahman

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  • Hr Practice of Unilever Bangladesh Ltd.

    HR Practices of Unilever Bangladesh  Recruitment and selection  Training and development  Performance management  Labor relation  Employee relation  Incentives and bonus 3.4 Recruitment and Selection Process Recruiting is the process of searching the potential job candidates in order to fill up the vacant position of the organization and selection is the process of choosing the best candidate among the available candidates. The candidates who are successfully perform

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  • Integrated Marketing Communication

    NBS-MC36 – Integrated Marketing Communications BY STUDENT NUMBER: 100101300 WORD COUNT: 2193 WORDS 1 Introduction Marketing communication represents the methods of communication used to announce target customers and stakeholders and persuade the potential market, to choose the company and its products (TĂLPĂU, 2014). Marketing communication has a variety of means of communication, which includes advertising, sales promotion, personal selling, direct marketing, and public relations

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  • Hr Pratics in Islami Bank Bangladesh Ltd.

    Islami Bank Bangladesh Ltd. (IBBL). Islami Bank Bangladesh Ltd. Is the pioneer of Islamic banking in Bangladesh. And IBBL is joint venture public limited company engaged in commercial banking business based on Islamic shari’ah with 58.68% foreign shareholding having largest branch network among their private sector banks in Bangladesh. It became incorporated on March 13, 1983. Its Head office at Islami Bank Tower, 40 Dilkusha commercial area (9th floor), Dhaka-1000, Bangladesh, GPO Box No.233

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  • A Study on Marketing Plan for a New Product for Unilever Bangladesh

    of The Janata Bank Ltd, Faridpur Corporate Branch, Faridpur for giving the excellent opportunity and support me to complete my internship report. He guided me from the initial conceptualization to planning and designing the report. My Department advisor guided me in proceeding with the report works. He suggested me with additional directions. For them I could complete my internship along with this report successfully. I would also like to thank all the officials of Janata Bank Ltd., especially the

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  • Real Estate Marketing in Bangladesh

    Next Article Best sales and marketing tips: Social media Share This Story Advertisement Home / Benefits Brokers / Sales Strategies Best sales and marketing tips: Old school 100 sales and marketing tips, part 2 Jan 06, 2015 | By Kathryn Mayer Email LinkedIn Twitter Facebook Google+ Share This Story (Image courtesy of ponsulak/ (Image courtesy of ponsulak/ Our 100 sales and marketing tips list this year is broken

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  • Marketing Communications

    Статьи 1. Thomas, J. S.; Sullivan, U. Y. Managing Marketing Communications with Multichannel Customers. Journal of Marketing, Oct2005, Vol. 69 Issue 4, p239-251. 2. Calder, B. J.; Malthouse, E. C. Managing Media and Advertising Change with Integrated Marketing. Journal of Advertising Research, Dec 2005, Vol. 45 Issue 4, p356-361. 3. McGrath, J. M. IMC at a Crossroads: a Theoretical Review and a Conceptual Framework For Testing. Marketing Management Journal, Fall 2005, Vol. 15 Issue 2, p55-66

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  • Bmw Marketing Communication

    Contents Introduction 2 Marketing communication concepts 2 The evaluation of IMC practice of BWM i8 in United Kingdom and United States of America. 4 1) BMW i8 target market in UK and US: 4 2) The key messages of BMW 5 3) An examination of the marketing communications tools and media used 8 Advertising: 9 Sales promotion 11 Direct marketing & personal selling 11 Public relations 11 4) Similarities and differences of the marketing communications in UK and US. 11 5) How

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  • Marketing Communication

    spread their product. It is because the economy of Singapore is much prospered and grows 4.1% in 2013. Moreover, westernization of Singaporean will enhance value of Starbucks. After analyzing external and internal environment, company need to make marketing strategy to suite their target market. Starbucks clearly segment its clientele on demographic bases. They focus its offer on the age of its customers, often between 25 and 40, but also on income since these are quite high wages. As mentioned, Starbucks

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  • Marketing Communications

    drinks. This paper will help and identify different marketing strategies and opportunities for the brand to increase its sale and which would be helpful for the Fresh Fruit Soda to penetrate in the market by taking an active part in advertising or by using the tools of sponsorship. It explains whether this company should invest in sponsorship or use any of the marketing tools. The report a critical analysis and overview will be presented to the Marketing Director and to recommend the measures and steps

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  • Marketing for Arabians Ltd

    Shaunya Fraysher Arabians LTD began as a tax deduction with five Straight Egyptian Arabian mares used for breeding in the 1970s. This company has become the world’s leading breeder of these rare horses. Arabians LTD enjoys annual net income of approximately 1 million dollars, not bad for a couple who started out looking for a tax break. Currently they market mostly oversees in Israel, Egypt, Saudi Arabia, and other countries in the Mid-East. Here in America their marketing is limited to Arabian horse

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  • Marketing Communication

    MAKING SENSE OF MARKETING COMMUNICATION: The Concept of Positioning and the Lego Application. The concept of positioning is about placing a brand for a customer to understand and connect with the brand. The way a brand is positioned in the market ought to be the way a consumer can understand and interpret what the brand is. When the values or beliefs of a brand is perceived wrongly by a consumer, this means the brand positioning is wrong. Brand positioning can be either the product brand positioning

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  • Marketing Robi Axiata Bangladesh

    common source of communication in these days. Most of the people are using mobile phone in the city and the urban areas robustly. At present, six different companies are providing mobile phone connections in Bangladesh. In comparison to the big population it is becoming a huge market for mobile phone service companies. Every company is trying to provide as much facilities as possible to do marketing campaign in many ways they have available in their hand. TM International (Bangladesh) Limited is formed

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  • Communication Challenges & Strategies of Call Center Executives in Bangladesh

    Communication Challenges & Strategies of Call Center Executives in Bangladesh BUS 251: Business Communication Prepared for: Mr. Khandoker Asef Safa Kabir Lecturer School of Business and Economics Prepared by: Name | ID# | Mahtab Hossain Khan | 1321135630 | Abhi Barua | 1410305630 | Rezwanul Islam | 1320502030 | Md Adeel Anjum | 1321311630 | Mohammed Ahsan ul Haque | 1320379030 | Section: 10 Summer 2016 North South University Acknowledgement First of all

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  • Foreign Exchange Activities of Exim Bank of Bangladesh Ltd.

    with officers or employees of different departments, study of files, circulars, etc. and practical work. The primary sources are- ➢ Direct communication with the clients ➢ File study. ➢ Exposure on different desk of the bank The secondary sources are- ➢ Annual Report of EXIM Bank Limited. ➢ Periodicals published by the Bangladesh Bank. ➢ Bank website. ➢ Some internship report of EXIM Bank Limited 1.6 Analysis: Since the research was qualitative, I have

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  • Analysis on Marketing Strategies of Real Estate in Bangladesh

    Introduction 1.1 Introduction & Background The Current trend of urban growth in Bangladesh is about 6-7% per annum. At present 29% of Bangladesh’s population live in urban areas, which will be 34% by the year 2025. The role of Real Estate Entrepreneurs in providing the housing facilities for the growing urban population is very important and these are substantially influencing the growth pattern of the city and its sustainability to the trade. Real estate business especially apartment projects

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  • Importance of Marketing and Promotion for Commercial Banks in Bangladesh

    BUS511 Final Project Importance of Marketing and Promotion for Commercial Banks in Bangladesh Prepared for: Dr. M Mosleh Uddin Faculty Member School of Business North South University Acknowledgements: This report has been written as a partial requirement for the MBA Program at North South University in the Summer of 2011. We would like to thank our instructor Dr. M Mosleh Uddin for his help and guidance during the process of writing

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  • Marketing Communication

    Marketing communication is a set of means executed by companies to give notice, convince and remind potential and actual customers directly or indirectly about the products, service and brands they market to lead to a higher level of trust in the provider and to guarantee the service will be delivered sound enough as promised, thereby encouraging the benefits of both customers and service providers (Kotler et al, 2009). Successful marketing communication relies on a combination of options called

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  • Maggi Marketing Communication

    mentality did not accept anything other than rice or roti as meal. They made it an easy to cook snack that could be prepared in just two minutes. The formula clicked well and Maggi became a brand name. A Breif Outline of Maggi in India: Nestlé India Ltd. (NIL), the Indian subsidiary of the global FMCG major, Nestlé SA, introduced the Maggi brand in India in 1982. With the launch of Maggi noodles, NIL created an entirely new food category - instant noodles - in the Indian packaged food market. Because

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  • Marketing Communications

    NUMBER: 1008267 MODULE TITLE: Marketing Communications MODULE LEADER: Chris Wollaston ASSIGNMENT NUMBER: 1 THE ROLE OF BRANDING IN THE MARKETING COMMUNICATIONS MIX There are many interpretations of marketing communications. (Chris Fill 2009)’s visual approach of marketing communications is that of using communication so as to make the consumers to be aware and also persuade them to buy the goods and services, thereby saying that marketing communications is a management process which a

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  • Corporate Governance Practice of British American Tobacco, Bangladesh Ltd

    DHAKA CORPORATE GOVERNANCE PRACTICE OF BRITISH AMERICAN TOBACCO, BANGLADESH LTD. JULY’ 2012 NAHID RIJWAN ID# 3-09-17-033 University of Dhaka Department of Management Studies MBA (Evening Program) Summer, 2012 Term Paper Course Title Course code Corporate Governance & Diplomacy EM 557 Course Teacher Md. Mesbah Uddin Topic Term Paper: Corporate Governance Practice of British American Tobacco, Bangladesh Ltd. 29- 07- 2012 Date Submitted by Name Nahid Rijwan Roll 3-09-17-033

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  • Marketing Communication

    benefits reaped from the product are comparatively worth the investment than in a luxurious shampoo brand. It has ensured safety of all Herbal Essences products globally is being substantiated for safety over a lifetime of intended use prior to marketing the product. This has gained the reliability of the brand to safely sample their new additions to their shampoo series. Executional Consistency

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