Chapter 1: Introduction to Communication Theory
What is communication;
● ● ● “The process by which people interactively create, sustain and manage meaning” (D&Z, p 2), It is how we plan, control, manage, persuade, understand, lead, love, and so on, Competent communication: both effective (achieving goal) and appropriate (follow social expectation).
What is theory;
Theory is about what we know and how we know it. ● Theories provide an abstract understanding of the communication process (Miller, 2002)
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