Bad Celebrity Influences

  • Celebrity Endorser

    latent variables in Model 1. a. H1 predicted that endorser credibility would positively affect brand credibility b. H2 predicted that brand credibility would positively affect brand equit c. H3 predicted that endorser credibility would positively influence brand equity. In Model 1, the endorser credibility-brand credibility path is positive and statistically significant supporting H1. H2 is also supported as the brand credibility-brand equity path is positive and statistically significant. However

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  • Celebrity Marketing, Fashion

    Celebrity Endorsement in the fashion industry (march 2010) Table of Contents List of tables Acknowledgements Authors Declaration Abstract Introduction Chapter 1: Literature Review Chapter 2: Methodology & Objectives Chapter 3: Data Analysis/Findings Chapter 4: Conclusions Recommendations Appendice 1: The model of Celebrity Endorsement Appendice 2: The meaning transfer of McCracken Appendice 3: Questionnaire Appendice 4: Coding Questionnaire Bibliography List of Table/figure Table 1: 4 types

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  • Social Influence

    Social influence occurs when one's emotions, opinions, or behaviors are affected by others.[1] Social influence takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. In 1958, Harvard psychologist, Herbert Kelman identified three broad varieties of social influence.[2] 1. Compliance is when people appear to agree with others, but actually keep their dissenting opinions private. 2. Identification is when people

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  • Celebrity Advertisement

    Title of the paper: “A STUDY ON INFLUENCE OF CELEBRITY ADVERTISEMENT IN TELEVISION ON CONSUMERS’ PURCHASE DECISION” Authors: 1. C.Gomathy, Head of the Department, Department of B.Com (AM), PSGR Krishnammal College for Women, Coimbatore. E-mail id: Ph.No. 9600772041 2. G.Kalavathy Associate Professor, Department of Commerce, PSGR Krishnammal College for Women, Coimbatore. E-mail id: Ph.No.9443998089 3. P.Keerthika M.Phil Research Scholar,

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  • Influence of Visual Media Paper

    people to act differently because of what they see on television or in movies. I believe that celebrities can have a large impact on how people say and do things. For example, Marilyn Monroe was a huge symbol in the past. She was someone who a lot of women admired and tried to be like. I believe that the social influences of the visual entertainment media are mostly positive because it is not always a bad thing to want to better yourself to be like someone in movies or television. Honestly, I think

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  • Influence of Entertainment Media

    Influence of Entertainment Media Latishia Weldon HUM/186 March 4, 2013 Brandale Mills Influence of Entertainment Media America’s have shaped our culture though entertainment for media proposes for years. Entertainment media is how Americans attract the way of life. The social influences relay on the media entertainment for positive and negative images to help transform the minds of people. The culture of Americans have always been through television, computers, and entertainment. The values

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  • Celebrity Influence vs. Parental Influence

    Celebrity Influence vs. Parental Influence KaDonna Hunter ENG 121 Katherine Ness June 19, 2011 It is said that our children are our future. Are we doing enough to insure they are going to be prepared for the world they have ahead of them? You have parents that want nothing but the best for their children and then you have those that leave them to be influenced by what they see and hear on television. In some cases, these scenarios can be completely different where the celebrity is the positive

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  • Are Celebrities Liable for Food Ads

    Are Celebrities Liable for Food Ads? Since the melamine scandal last year, false food ads have become a hot topic. Many people disputed about whether the stars to assume responsibilities for the victims of the harmful dairy products. Following the social discussion, The Food Safety Law was passed early this year, stating that individuals who advertise unsafe food products should accept liability with manufacturers. This formulation means that a star may compensate the consumers with all his

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  • Celebrity Advertisement


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  • Anime/ Bad Influence on All Children Under 13

    Since the 1960�s anime has boomed into a world wide label for cartoons. However, these cartoons can be a bad influence for children of a certain age, poor examples for viewers to follow, and has not established any creative guide lines. During the past decade or so anime has boomed into entertainment for many different age groups. From a giant robot battle in space to fighting ninjas with deadly weapons, ninjutsu, and giant foxes fighting giant snakes and frogs, anime reaches out to many audiences

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  • Celebrity Endorsement

    you come across many brands of various products. When you see a brand, it immediately reminds you of the celebrity who has endorsed or promoted the brand. For instance, Lux may remind you of Shahrukh Khan, Ashwariya Rai or even Katrina Kaif. The image of the celebrity in the ad leaves a lasting impression on your mind which motivates you to buy the product. Endorsements, by famous celebrities, whose personality matches that of the product help to create certain impressions of that brand on consumers

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  • Celebrity Publicist

    regarding math or science, so I decided to follow a career path along the line of communications. Randomly, I decided that I want to pursue a career of being a publicist for a celebrity or very well-known business. I had confidence that I could handle the writing and oral tasks asked of me. “Individuals interested in becoming a celebrity publicist typically attend a 4-year university and major in public relations (PR), communications, journalism or a related field.”(Vault) “Coursework often includes writing

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  • Celebrity Role Models

    Brenda Ortiz October 10,2013 Mrs. Hua English 801 B “Celebrity role models” Miley Cyrus, Amanda Bynes, and Britney Spears what do all these celebrities have in common? They all rose to stardom as childhood stars and have become a tremendous part of children’s lives. They have transformed from talented singing to talented acting. As these stars tend to grow older they become exposed to an amount of certain things. These things include body image issues, alcohol, drugs, and sexuality. Many

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  • Celebrity Endorsements

    Celebrity endorsement, this is when a Brand uses a celebrity to help sell there product, service or charity. This may be in adverts, creating a line, or in the case of charity attending different events, fundraising or being a face of a charity. There are both advantages and disadvantages of using celebrity endorsements, for many brands it is about them being noticed, and catching the attention of there market and many brands think that by using a celebrity known in society it will help entice the

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  • Entertainment Media and Its Influences

    Entertainment Media and its Influences Heidi Ross HUM186 September 29, 2013 Dr. Rose Safir Entertainment Media and its Influences Entertainment media has shaped American Culture and its values in many ways. One of the ways is that media has educated many on how to be more healthy and to have a better lifestyle. It has also made people more creative, making them realize what culture is all about. We as a society is shaped by the ever changing entertainment industry. Our lives are all about

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  • Celebrity Endorsement: a Challenge in Marketing Communications

    CweNovember, 11th, 2013 MCA B2000 AWARENESS, RESEARCH & MEASUREMENT Instructor: Belle Frank Celebrity endorsement: a challenge in marketing communications The case of the “100 Years Skincare for Life” campaign of Nivea Submitted by Jacques Epangue BIC Class of 2015 Introduction The reputation of a brand is a key element of its relationship with its consumers. A strong brand reputation and positioning is built on both the brand identity and the brand image, which is the consumer’s

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  • Impact of Celebrity Endorsement on the Youth

    THE IMPACT OF CELEBRITY ENDORSMENTS ON THE YOUTH of Pune Symbiosis Centre for Management Studies Pune Acknowledgment To accomplish whatever we have done in our assignment, there were many people along the way who have been responsible for guiding us, advising us, encouraging us and even reprimanding us. To them, We are deeply grateful and would like to take this opportunity to offer our heartfelt appreciation. First and

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  • Mass Media Influence on Society

    Media’s Influence on Society Over the last 500 years, the influence of mass media has grown exponentially with the advance of technology. First there were books, then newspapers, magazines, photography, sound recordings, films, radio, television, the so-called New Media of the Internet, and now social media.  Today, just about everyone depends on information and communication to keep their lives moving through daily activities like work, education

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  • Impact of Celebrity Endorsements on Brand Image

    Impact of Celebrity Endorsements on Brand Image Debiprasad Mukherjee* August 2009 * Debiprasad Mukherjee is a Business Process Management Consultant in IT Telecom domain. He has experience of working with Siemens, IBM, and Tech Mahindra in India and abroad. He holds Post graduation in Management from Indian Institute of Social Welfare & Business Management, India and Bachelor in Technology in Electrical Engineering. His areas of interest are Brand Management, Consumer Behavior, Advertisement

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  • Celebrity Endorsement

    INTRODUCTION: As we look into a comparative analysis between Animated advertisements and celebrity advertisement wherein first lets discuss about what actually both are .As we all know that celebrity endorsements are very popular and persuasive as per advertisers but now when graphics industry is on boom and where maximum movies and advertisements are adapting technology in order to persuade customers we will trying to find out that what actually changed after technological

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  • Celebrities and Crime

    Celebrities: Unfairly Getting Away with Murder Celebrities all over the world can do the same crimes as middle and lower class Americans yet their punishments are much less. As stated in an article from Entertainment News, we see each and every day in newspapers and on TV where a celebrity is caught breaking the law (Celebrity Law Breakers). Loretta Martinez says this is a huge problem and that we hardly ever see any celebrities doing more than a day or two in jail, or paying a fine that is so

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  • The Birth of the Celebrity

    Celebrity Marketing In the Cold War Christopher Sigler History 328 Dr. Reaves March 11, 2014 Post World War II America was a period of massive economic growth in America. Despite a brief economic recession from 1946 to 1947, the years following World War II saw the United States become the world super power that it is today. From 1940 to 1950 the American Gross Domestic Product (GDP) increased 50% from $200,000 million to $300,000 million1 and by 1955 sixty percent of Americans identified

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  • Celebrity

    retired from competitive swimming in 2008, at 34. In May, he was inducted into the U.S. Olympic Hall of Fame. He is currently an active healthcare consultant. In his leadership role with JDRF, Gary serves on the Government Relations Committee, is a Celebrity Advocate and spokesman, is a motivational speaker for JDRF Chapters around the country and has testified before the U.S. Senate on behalf of JDRF and increased funding for T1D research. He continues to use swimming and athletics as a tool to managing

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  • A Bad Obsession

    days had been violating idols' private life, and they would do anything to get close to their favorite celebrities. Fans who stalks celebrities these days can take it too far which can cause them to do negative things to themselves and everyone else around them. Fans these days that stalk celebrities would imitate their favorite idols in many ways whether it is good or bad. In "The Impact Celebrities Have on Our Lives," written by Deborah King, she stated, "For instance, if you are not centered and

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  • Influence of Entertainment Media

    Influence of Entertainment Media HUM/186 October 21, 2013 Shaun P. Herness Influence of Entertainment Media Every day Americans search websites like and blogs, or buy magazines at stores to see what celebrities are doing. Some Americans instead of buying or searching the web tune in to E! TV to follow celebrities’ lifestyles. This trend has become more common with all the available entertainment media. Entertainment media is easy to find online, stores, and television. E! TV has the

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  • Heroes, Heroines and Celebrities

    Heroes, Heroines and Celebrities Characteristics of Heroes and Heroines in Popular Culture The characteristics of heroes in popular culture can differ from the usual defined traits of heroes. A hero is generally defined as a person who is brave, intelligent, strong, moralistic, a martyr, fearless in battle, a fighter for a cause or a combination of all of these factors (Defining Heroes and Villians in Literature, Pop Culture and Current Events). Moral examples also are also what describe someone

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  • The Good the Bad and the Sparkly

    Good, the Bad and the Sparkly “About three things I was absolutely positive. First, Edward was a vampire. Second, there was a part of him – and I didn’t know how dominant that part might be – that thirsted for my blood. And third, I was unconditionally and irrevocably in love with him,” says Bella Swan in Twilight (Meyer 195). This sums up the major points of this book – vampires, love and self-control. Many parents feel that Twilight portrays unhealthy relationships and creates celebrity idol worship

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  • Heroes and Celebrities

    Heroes and Celebrities April 27, 2014 Heroes and Celebrity When looking up the definition of hero, I came across some slight variation. I looked up online the Merriam-Webster Dictionary’s (n.d) definition an is defined a hero as “a mythological or legendary figure often of divine descent endowed with great strength or ability” and an” illustrious warrior, a man admired for his achievements and noble qualities, a man that shows great courage, the principal male character in a literary or dramatic

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  • Celebrity Role Models. Yes or No?

    once said, “I think a role model is a mentor - someone you see on a daily basis, and you learn from them.” Celebrities are viewed as role models, but their influences are not always good. Their actions are viewed in the everyday public by media for abuse and overdosing.Celebrities do not make good role models because they act inappropriately, do drugs, and break laws. Often, celebrities are seen in the media behaving inappropriately. Miley Cyrus has been seen twerking on a teddy bear during a

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  • Celebrities

    Celebrities Today’s view on being a celebrity is more or less seen from two different angles. Some of us would say, that famous people have many advantages; they have the money, the loving and supporting fans, they experience special treatment and life just seems like ¨nothing but a party’’. However, being a well-known person can also come along with many disadvantages like: having no privacy, being constantly judged, disturbance by the paparazzi, attracting dangerous types of people and so on

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  • Impact of Celebrity

    fulfill the objectives of an enterprise. | Consists of owners who invest capital in and receive profits from an enterprise. | Usage | Used in business enterprises. | Popular with government, military, educational, and religious organizations. | Influence | Decisions are influenced by the values, opinions, beliefs and decisions of the managers. | Influenced by public opinion, government policies, customs etc. | Main functions | Motivating and controlling | Planning and organizing | Abilities | Handles

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  • Celebrity Endorsement - Athlete

    1 Celebrity Endorsement Over 30 years ago Nike signed a huge endorsement contract with Michael Jordan. A deal that is still going on and turned into a lifetime contract. As of now Jordan is gaining more than 60mio US$ every year out of this collaboration (Totalsportek, 2015). This example proves just how much money is spent on celebrity endorsement every year. This also seems to be valid since celebrity endorsement is very valuable as it has the power to make marketing messages stick out more in

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  • Diagnose a Celebrity

    to herself that she had a problem and checked herself into a rehabilitation facility to get medicine and be treated. (“Britney Spears Beats,” n.d.). It has also been hard for Britney Spears, like a lot of other celebrities, who have paparazzi following their every move. Some celebrities have the willpower and can avoid and/or deal with people taking pictures of every little thing they do in their lives such as what they where, where they go, and who they are seen with. However, others, like Britney

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  • Essey on Celebrity

    Essay on celebrity Being a celebrity has not only a bright side. Everyday thousand of people live in the reflection of fame, some of them had lost their touch on reality. The phenomenon “Celebrity” is an abused term. You do not longer have to be talented to be acknowledged, and adored. If you were called a celebrity years ago it really meant something. Much like today, it is an easy way to achieve fame if you are attractive and self-representational. Maybe it is not a permanent status, but the 15

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  • Sports Figures, Celebrities, and Role Models

    Sports Figures, Celebrities, and Role Models Since the beginning of time, people have always dreamed of being famous, living lavish lifestyles, or being highly regarded as the best at what they do. Even though these are amazing things to strive for, once it is achieved, people begin to hold you to a higher standard and consider you as a role model. Sports figures and celebrities have often been considered role models for as long as those particular occupations have existed. But before you consider

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  • Celebrity Endorsement

    Celebrity Endorsement -one of the strategy to promote a product or services by using his/her fame -organizations use celebrities to drive up sales and have a positive impact on profits -uses Kpop group (BigBang) - Familiarity: South Korean boyband formed by YG Entertainment (big fan base- girls & guys) – well-known boyband in the world. - Image: very popular as the Kpop craze is ongoing right now. They even have their own solo concert performance (most recent in Malaysia 7th Feb - Taeyang)

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  • Media Influence

    give us news, entertainment and education. However, the influence of mass media on children and teenagers and society is such a widespread and controversial issue that we should be aware of it. Magazines and television constantly expose young people to images of violence, drugs and alcohol, sex, and celebrities. A child is reportedly exposed to about 40,000 ads of such criteria a year. We are taught at a young age that these things are bad; however, the media companies know that these things sell

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  • Heroes and Celebrities

    who had done great deeds - proud, noble leaders and bold pioneers. The myth of the hero, though, could not survive when public life came to be dominated by the mass media. The mass media killed off the heroes and replaced them with celebrities. To become a celebrity what matters is not so much the greatness of what you have done but the exposure you are given in the media. The mass media is not solely responsible for the death of the hero. A democratic culture also undermines the idea that certain

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  • Celebrity Justice

    1. Celebrity Justice Lindsay Lohan, Nicole Ritchie, Paris Hilton, Tiger Woods, Nicholas Cage - the list of celebrities who have been arrested or charged with a crime is a long one. Drug possession, lying to investigators, driving while intoxicated, shoplifting - the list of offenses is also a long one. When arrested, are celebrities held to the same standards of justice as the rest of us, or do they receive special treatment in the legal system? If convicted how, do their sentences compare to

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  • The Impact of Celebrity Endorsement on Brand Image


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  • Celebrity Endorsement

    1 | Introduction | 3-4 | 2 | Reasons for celebrity endorsement | 5-6 | 3 | Effects of celebrity endorsement | 7-8 | 4 | Conclusions | 8-9 | 5 | Bibliography | 9-10 | Question 1 Consider brands like Olay Malaysia ©, D’Herbs ©, Maixara © and Revlon © each brand appointing celebrities as their product ambassador. How does the use of celebrity endorsement enhance brand awareness and brand image? 1. Introduction How does the use of celebrity endorsement enhance brand awareness and brand

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  • Celebtrities Bad Influence

    Celebrities are a bad influence to teenagers? Can you imagine what our society would be like without celebrities? Celebrities are a big chapter in today’s society. We turn on televisions, read articles on the internet, books, and even magazines which updates us on what a celebrity was wearing on the red carpet. Therefore, media is one of the biggest forms of getting out information to the public, studies have proven that kids spend twice as much time watching television than school the obvious

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  • Celebrity Culture

    Celebrity Culture Has Taken Over Our Lives with Reality Television, YouTube and Social Media Michael Van Gaasbeck Excelsior College Celebrity Culture Has Taken Over Our Lives with Reality Television, YouTube and Social Media The top news of the day no longer involves wars, government issues or natural disasters. More often then not when you sign onto the internet, your home page is filled with celebrity gossip or the latest viral video of someone’s pet doing something funny. Whether you like

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  • Celebrity Endorsment

    Celebrity Endorsements According to David Lamoureux, the average consumer sees 3000 to 20000 forms of advertisement a day (2004). One of the most frequent and successful forms of advertisement in this day and age is the use of celebrity endorsement (Gnanapragash, et al, 2004). Celebrity endorsement is the use of famous individuals who demand a high level of respect, trust, recognition and awareness globally or nationally. Such people lend their name and image to promote a product or service

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  • Influence

    INFLUENCE The Psychology of Persuasion ROBERT B. CIALDINI PH.D. This book is dedicated to Chris, who glows in his father’s eye Contents Introduction v 1 Weapons of Influence 1 2 Reciprocation: The Old Give and Take…and Take 13 3 Commitment and Consistency: Hobgoblins of the Mind 43 4 Social Proof: Truths Are Us 87 5 Liking: The Friendly Thief 126 6 Authority: Directed Deference 157 7 Scarcity: The Rule of the Few 178 Epilogue

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  • Celebrity Felony Paper

    adult that commit these crimes do not have any remorse most think it’s a jokes or others look at it as easy way to make money; nevertheless not knowing in the end they will be face with charges, conviction and jail time; just a like a well known celebrity Singer Chris Brown is hit with several felonies. This paper will cover the charges, the conviction and the appeal. Charges In the year 2009, the Singer Chris Brown and a bodyguard were arrested and charged with felony assault, Brown and bodyguard

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  • Celebrity Concerts-Valerie Tryon

    Celebrity Concerts Present VALERIE TRYON Convocation Hall Friday, January 26th, 2007 8:00 p.m.. Friday night’s howling blizzard didn’t have the predictable effect on the McMaster University School of the arts Celebrity Concerts. The Convocation Hall was filled with people, not sprinkled about as the ill fated weather would have suggested. The pianist was the British Valerie Tryon, an England born naturalized Canadian who was awarded the Franz Liszt Medal of Honor for 'outstanding achievement'

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  • Celebrity Endorsement

    Celebrity endorsement: the various uses made of celebrity involvement in marketing strategies. My focus:  Star Power: Why so many of us buy cosmetics to 'get the London look' ‘I touched you at the sound check: you’re just the same as I am, but what makes these people feel happy, leads us headlong into harm’ this is a famous quote from the infamous singer song-writer Morrissey, described by NME is ‘one of the most influential artists ever’. This one man has inspired thousands of musicians and

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  • Celebrity Endorsement

    one populαr mαrketing strαtegy: celebrity endorsement. Indeed, even though celebrity endorsement represents some risks, it is α lαrgely used method to reαch competitive αdvαntαge by compαnies. Todαy, compαnies spend millions eαch yeαr for the endorsement of their products/services by celebrities. It is αlwαys a greαt chαllenge for mαrketers to determine the meαning consumers αssociαte with the brαnd in order to select the right celebrity αnd to build the right celebrity endorsement concept. This study

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  • Celebrities Have a Moral Responsibility to Be Good Role Models for the Society

    Celebrities have a moral responsibility to be good role models for the society, would you agree? First of all by using the dictionary the main definitions can be broken down; the definition for a celebrity is ‘a famous or well known person’. The definition of moral responsibility is ‘the idea that a person has moral obligations in certain situations.’ The definition of a good role model is ‘a person whose behaviour, example, or success is or can be emulated by others, especially by younger people

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