Basic Marketing Protfolio On Lux

  • Basic Finance

    Basic Finance The main purpose of studying finance is to gain an understanding of the financial performance of a company, corporation or industry. By looking at a company's financial performance, decisions can be made about many things by many different players. Corporations are rated by different agencies that examine financial records and potential for growth. Fitch ratings are a good example of this. My employer has an A++ Fitch rating. This high rating allows a non-profit company to borrow

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  • Marketing

    Introduction: As a marketing consultant, I have been asked by the Marketing Director of Unilever Company to advice on how and why they should strategically plan their future marketing plans. Unilever is world’s top Fast Moving Consumer Goods Company with a heritage of over 122 years.Unilever Limited is a leading consumer goods manufacturer it s product used in 190 countries. The company is committed to provide a range of diversity in the products as its consumer base. It targeting the

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  • Marketing

    customers. Unilever is a global group which is very famous all over the world in the field of consumer goods such as food, drink, detergent and cosmetics. There are many products of Unilever having consumed and widely accepted as Lipton, Knorr, Cornetto, Lux, Vim, Lifebouy, Dove, Close-Up, Sunsilk, Clear, Pond's, Hazeline, Vaseline, etc,... The revenues calculated in the millions of dollars each brand has proved Unilever is one of the most successful companies in the business of health care consumers. As

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  • Basic Fundamnetals

    Basic Fundamentals of Financial Statements Miguel A Guzman Acc/ 290 April 25, 2012 Steve Jarvis The Four Financial Statements Nobody denies having the four primary financial statements for your business could provide personal data to others, outside sources being interested in the nature of business for opportunities to invest or to be audited from an internal or external position. Following this further the balance statements provides overview or a snapshot of the business financial stability

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  • Basics of Dos

    Basic overview of MS-DOS commands http://www.computerhope.com/overview.htm MS-DOS and command line overview Below is a listing of each of the MS-DOS commands currently listed on Computer Hope and a brief explanation of what each of the commands do. The below commands are all MS-DOS commands, which means not all the below commands will work in your version of MS-DOS or Windows command line. Clicking on the command will open the help page for that command with full details about it. Command

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  • A Case Study on 4 P's of Lux

    Promotion is an important marketing force that provides an extra incentive(usually short term in nature) for consumers, the trade, the sales force and other influential groups. Promotion ranks with advertising and selling efforts as one of the major activities that can be utilized in the marketing of packaged goods. Promotion is directed not only to consumers or the trade but also to the occasion to the sales force and other influential groups. The great Indian brand wagon of Lux started nearly 4 decades

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  • The Lux of the Lux of the Lux

    Data Interpretation After analysing my graphs I have noticed that tourism has had a positive impact on Lyndhurst socially and economically, however environmentally the impacts are more on the negative side. 56.6% of all the people I asked had positive views on the impacts on tourism on the New Forest. 26.6% of the people didn’t know and couldn’t decide if it was more positive or negative. 16.6% of the people had negative views on tourism in the New Forest. When I did the questionnaire I had a total

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  • Advertising of Lux in India

    Advertising of Lux in India Selection of Media: There are number of Sources available for passing the product message. These are as follows; Television Radio Outdoor- Billboards, Magazines Newspapers Brochures Internet Lux has made it a point to use every above source for its advertisement. However the most frequent source used is television. Lux was launched in India in 1929. Its slogan was “the beauty soap of film stars.” The first advertisement was by actress Leela Chitnis as the brand

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  • Marketing

    CONTENTS 1. Abstracts 2. Objectives of the study 3. Methodology 4. Introduction 5. Analysis of the Marketing strategies 1. Segmentation 2. Targeting 5.3 Positioning 6. Marketing mix 6.1 Product 6.2 Price 6.3 Place 6.4Promotion 6.5 Packaging 6.6 Public relation 6.7 Publicity 6.8 Politics 7. Recommendation 8. Bibliography Abstract Unilever's

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  • Marketing

    factory at Rahim Yar Khan. In 1951 the Governor General of Pakistan formally inaugurated the factory. Dalda Banaspati was the first product to come out of factory followed by Lux toilet soap in 1954. LBPL pioneered the business of processed animal and poultry feeds in Pakistan when they began their production and marketing in 1960. However due to immense difficulties it was not possible to keep this part of business viable therefore it was closed in 1980. A soap and glycerin factory was established

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  • Lux a Case Study

    Analyzing The Market Of Lux Executive Summary Unilever is a multinational consumer product manufacturing giant operating in over hundred countries all around the globe. Unilever Bangladesh is the Bangladesh chapter of Unilever, where the company holds 60.75% share whereas the Government of Peoples Republic of Bangladesh holds 39.25% share. Unilever’s one of the most popular brand is LUX. They segments LUX.’s market according to geographical locations. It further differentiates these segments into

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  • Lux- Brand Phenomenon

    Lux (soap) From Wikipedia, the free encyclopedia Jump to: navigation, search Lux Laundry Soap Ad, 1916 Lux soap was first launched in the UK in 1899 as a flaked version of Sunlight soap. Subsequently it was launched in the US in 1916, and marketed as a laundry soap targeted specifically at 'delicates'. Lever Brothers encouraged women to home launder their clothes without fear of satins and silks being turned yellow by harsh lyes that were often used in soaps at the time. The flake-type soap

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  • Advertising of Lux in India

    Advertising of Lux in India Advertising of Lux in India Selection of Media: There are number of Sources available for passing the product message. These are as follows; Television Radio Outdoor- Billboards, Magazines Newspapers Brochures Internet Lux has made it a point to use every above source for its advertisement. However the most frequent source used is television. Lux was launched in India in 1929. Its slogan was “the beauty soap of film stars.” The first advertisement was by

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  • Marketing

    What is marketing? Marketing is the management PROCESS for identifying, anticipating and satisfying customer requirements profitably. The importance of marketing is, * Since competition is high in the market place, employers need to find a good marketing ability to be successful. * As consumer demands are increasing day by day, by marketing it would persuade as well as force the customer to purchase the product and be successful among its rivals * By having a good marketing ability

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  • Marketing Strategy of Unilever Bd

    Unilever as in their internal preparation for marketing and others activities. I expect that this report will fulfill the requirement of MBA program and provide a clear idea about the Unilever activities and other multi-national company’s effort in the Bangladesh. Thus, Unilever can get deep understand of actual situation of MN’s company’s activities by analyzing their exposed strategy. 1.3 Objective This Study is intended to analyze marketing strategies used by Unilever Bangladesh Ltd and

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  • Lux 1

    Lux : Celebrating Beauty Brand : Lux Company: HLL Agency : JWT Brand Count :190 Lux is a super brand that celebrated beauty across the world since 1925. The soap which was endorsed by the beautiful film stars came to India in 1929. Lux has been the largest selling personal wash brand in the country. Lux has effectively managed its PLC through careful brand building and changing the product in line with the changing consumer. The brand is being positioned as the favorite soap of Film stars

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  • The Basic

    | | |MKT/421 Version 12 | | |Marketing | Copyright © 2011, 2009, 2008, 2005, 2004, 2003, 2001 by University of Phoenix. All rights reserved. Facilitator Availability I am available from 9 a.m.-9 p.m. Hawaii Standard

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  • Basic Management

    Basic Management What Does a Project Manager? Briefly, technology project managers fulfil the following broad requirements: * Define and review the business case and requirements by regular reviews and controls to ensure that the client receives the system that he or she wants and needs. * Initiate and plan the project by establishing its format, direction, and base lines that allow for any variance measurements and change control. * Partner with the end users, work with project

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  • Basic

    out throughout the process. * Output is the end product, complete with packaging. * Feedback can happen throughout the production process. Control checks flag up the need for alteration and improvement to the inputs or processes. 4. Basic Types of Production Processes Intermittent Production System -production is performed on a start-and-stop basis such as for the manufacture of made-to-order products. **Done to produce small volume and high diversity products. Mass Production

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  • Sociology Basics

    to support and some evidence to refute. Ways of defining poverty * Defining poverty is a contentious issue for academics, policymakers, and politicians. * Ways of Defining: 1. Economic Well-Being * Absolute – lacking the basic means of survival * Relative – Being poor in relation to others in society 2. Capability 3. Social Exclusion * Less common definitions Ways we help those in poverty -Government “In-Kind” Programs * Address

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  • Marketing

    Global Marketing 7e Warren J Keegan & Mark C Green Chapter 02 The Global Economic Environment Presentation adapted by Alfred Lowey-Ball For (International) Marketing management course Fall semester 2014 UBI-BA2 Brussels Chapter 02 Outline (The Global Economic Environment) 2-0 2-1 2-2 2-3 2-4 2-5 2-6 Introduction The world economy—an overview Economic Growth stars Classification of countries by income Market opportunities in DCs World population trends Dealing with currency risks 2

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  • Marketing

    major elements of a customer driven marketing strategy: segmentation, targeting, differentiation, and positioning. Marketers know that they cannot appeal to all buyers in their numerous, too widely scattered, and varied in their needs and buying practices. Therefore, most companies today practice target marketing- identifying market segments, selecting one or more of them, and developing products and marketing mixes tailored to each. Customer driven marketing strategy begins with selecting which

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  • Marketing Principles

    Due Date Semester / Academic Year 90665 Unit 4, Marketing Principles HND in Business Achila Amarasinghe Understanding marketing principles: Unilever PLC Case study 1 w/c 06-10-2015 09-01-2015 1/2014 Unit Outcomes Covered: 1. Understand the concept and process of marketing 2. Be able to use the concepts of segmentation, targeting and positioning 3. Understand the individual elements of the extended marketing mix 4. Be able to use the marketing mix in different contexts. GRADING OPPORTUNITIES

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  • Basic Mba

    BU Basic M.B.A. International Master of Business Administration |Index | Accounting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Business Law . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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  • Marketing

    DORKENOO | QUESTION 1 1. (A) THE TASK OF A MARKETING MANAGER IS TO CREATE AND MAINTAIN THE DESIRED LEVEL OF DEMAND - EXPLAIN WHICH MARKETING TASKS ARE PERFORMED BY THE MARKETING MANAGER TO MANAGE THE DEMAND. ANSWER INTRODUCTION Globalization has led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy. MARKETING MANAGEMENT Marketing is the process of planning and executing the conception

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  • Basics and Perspectives of Sports Marketing

    Basics and Perspectives of Sports Marketing Table of contents Index of figures ........................................................................................................ III 1. Differentiation and evolution of dedicated sports marketing ........................... 1 1.1. Historical development and modern definitions ............................................... 1 1.1.1. Historical development ........................................................................... 1 1.1.2

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  • Basic

    education electives to choose from if the student wanted to stay active their entire high school career, but they are only required to take two classes. Personal fitness is one in which they students learn about wellness, healthy eating habits and the basics of weightlifting, stretching and aerobics. The other required class is Team Sports, in this class the students learn about different sports, the rules and purpose of the sports and the ethics involved in team sports. Wesley Carney is a sophmore

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  • Marketing Basics

    Marketing Basics marketing is very good for business. marketing is very good for business. marketing is very good for business. marketing is very good for business. marketing is very good for business. marketing is very good for business. marketing is very good for business. marketing is very good for business. marketing is very good for business. marketing is very good for business. marketing is very good for business. marketing is very good for business. marketing is

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  • Market Demand and Potential - Lux Soap

    Patel Strategic Business Marketing Mr. M Natrajan Paper: Market Demand / Potential – LUX Soap PRODUCT PROFILE • • • • • LUX is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners. LUX started as “Sunlight Flakes” laundry soap in 1899. In 1924, it became the first mass market toilet soap in the world. It is noted as a brand that pioneered female celebrity endorsements. As of 2005, Lux revenue is at 1.0 billion

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  • Basic Toeic

    Basic TOEIC (on-line) Paper 1 2015. Spring. 1. Survey participants indicated that the dictionary is rather complicated in its structure but very informative. 2. The brand value of S&B Cosmetics over the past two decades has exceeded shareholders’ expectations. 3. Consumer confidence tends to decrease during times of economic instability. 4. Wireless Internet is one of the most remarkable inventions for people living in the age of Information Technology

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  • Basics of Marketing Math

    Breakeven Analysis Slide 27 Components: Fixed Costs — Overheard Programmed — Salesperson’s Salary Profit Objective Variable Cost — Cost of Goods Sold — raw materials and direct labor Indirect — Any expenses that vary with quantity but cant be directly associated with production such as Transportation Costs and Sales Commissions Calculating Breakeven Point BEP Units: Need to Know: 1. Total Fixed Costs 2. Unit Variable Cost 3

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  • Basic

    The Basic Parts The Basic Parts There are just five basic parts in a radio frequency communication system. These are: * Antenna * Amplifier * Filter * Mixer * Source These five parts are then put together to do one of two basic functions: transmit or receive. The name of the resulting device is a radio. The radio also may go by many other names based on marketing considerations or its specific role in the wireless network. A radio is used to send and receive a signal that

    Words: 1404 - Pages: 6

  • Back to Basics

    Back to Basics: Preventing Surgical Site Infections Chamberlain College of Nursing Back to Basics: Preventing Surgical Site Infections When going into a hospital for surgery, people do not think about the chances of becoming more ill due to a surgical site infection. People generally worry about the surgery itself and trust the fact that the staff performing the surgery and the staff caring for the surgical site are well trained to do so. Most people do not know what takes place to ensure the

    Words: 524 - Pages: 3

  • Economics Basics

    Economics Basics: Introduction Economics may appear to be the study of complicated tables and charts, statistics and numbers, but, more specifically, it is the study of what constitutes rational human behavior in the endeavor to fulfill needs and wants. As an individual, for example, you face the problem of having only limited resources with which to fulfill your wants and needs, so, with your money, you must make certain choices. You'll probably spend part of your money on rent, electricity

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  • Coputer Basics

    batch process to run analyses on a directory of files, dynamically modify netlist files or analysis parameters to see differences, and so on. This demo script assumes that the user has working knowledge of LabVIEW and Multisim, and understands the basics of SPICE. Even though the LabVIEW code in this tutorial looks simple, it is in fact intended for advanced users that are comfortable working with SPICE netlist and analyses. Page 1 Requirements   NI Multisim 13.0 or higher (Power Pro

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  • The Basics of Philosophy

    Summary of Chapter II: The Basics of Philosophy Everything we learn in life is related to philosophy. According to Weiner Heisenberg and Karl Popper, philosophy and knowledge are dependent on each other. The question here of course is, why? What is philosophy? Is it important? Chapter 2 discusses the basics of philosophy. Specifically on the definition of what philosophy actually is, the branches of philosophy, as well as the schools of philosophy. That is what this summary will focus on.

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  • Brain Basics

    Summary of “Brain Basics: Know Your Brain” The brain’s complexity surpasses any other organ in the human body. The brain, weighing three pounds, is protected by a bony shell and fluids. The brain is the hub for intelligence, reaction to senses, cause body movement, and control behavior. The brain is comprised of many cells. However, the most primary cell is the neuron. Sensations, movements, thoughts, emotions, and memories pass through these neurons. Messages are received and carried throughout

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  • Lux Marketing

    Manju Nichani and our head of department Mr.Kailash Chandak. We are grateful to professor assistant MS. TONIA MEHRA for giving us the opportunity to present a project on Marketing Management. Group members Dev-9 Florence -12 Priyanka-27 Archi-36 Ayush-60 Nirali-65 Contents Company’s overview Product overview Marketing mix Swot analysis Competitor analysis Recommendation COMPANY’SOVERVIEW Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company

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  • Investment Basic

    0-07-353070-0 Vice president and editor-in-chief: Brent Gordon Publisher: Douglas Reiner Executive editor: Michele Janicek Director of development: Ann Torbert Development editor II: Karen L. Fisher Vice president and director of marketing: Robin J. Zwettler Senior marketing manager: Melissa S. Caughlin Vice president of editing, design, and production: Sesha Bolisetty Project manager: Dana M. Pauley Senior buyer: Michael R. McCormick Interior designer: Laurie J. Entringer Lead media project manager:

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  • Basic Marketing

    1) Prior to analysis, the data from a survey is arranged into a(n) ________. A) information graph B) data graph C) information matrix D) data matrix E) data table Answer: D Diff: 1 Page Ref: 266 AACSB: Analytic Skills Objective: LO 1 2) ________ refers to the creation of a computer file that holds the raw data taken from all of the acceptable completed questionnaires. A) Data entry B) Data coding C) Data matrix D) Data filing E) Data surveying Answer: A Diff: 2 Page

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  • Basic Cv

    experience in the hospitality industry. Particularly, I am looking forward to working as a dish cleaner, kitchen assistant or a waiter. LANGUAGES Vietnamese – mother tongue English – advanced level (IELTS Academic 7.5) French and Mandarin Chinese – basic speaking TIMETABLE TO WORK Probable starting date: Thursday 3-3-2016 Monday | Tuesday | Wednesday | Thursday | Friday | Saturday | Sunday | | After 5:15pm | | After 6:15pm | From 12:00am to 9:00pm | From 8:00pm to 5:00pm | From 12:00am to 9:00pm

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  • Basic

    discuss my experience in basic training for two and a half months. To get a true understanding I will explain some of my adventures, what I learned, and how I felt at the end. I will also be discussing how I got through some of the rougher times, and what I did to cope as well as my views towards the beginning and end of basic training. My ending thoughts will sum up my overall assessment of my time in basic training, and whether or not I would go through it again. Basic Training : A life changing

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  • Marketing Basics

    Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development (market survey). It generates the strategy that underlies sales techniques, business communication and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers (value for money products) and for themselves (profits). Marketing

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  • Lux Case Study

    Brand LUX Case Study Born: 1929, in India, as a bathing soap History: Owned by global consumer products giant Unilever Plc., the parent company of Hindustan Unilever Ltd (HUL) Status: Enjoys more than 17% market share in the premium soaps market valued at Rs6,000 crore Brand story: What is the common seductive link between Hollywood actor Paul Newman, Bollywood actors Shah Rukh Khan and Aishwarya Rai Bachchan and All India Anna Dravida Munnetra Kazhagam chief J. Jayalalithaa? They have

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  • Basic

    problems you are having trouble understanding.  If it is just the overall basic principles of accounting, we can go through them until you get the idea. Below is a brief overview: The financial position of a company is measured by the following items: 1. Assets (what it owns) 2. Liabilities (what it owes to others) 3. Owner’s Equity (the difference between assets and liabilities) The accounting equation (or basic accounting equation) offers us a simple way to understand how these three

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  • Marketing Basic

    INTRODUCTION TO MARKETING Background Marketing. Several definitions have been proposed for the term marketing. Each tends to emphasize different issues. Memorizing a definition is unlikely to be useful; ultimately, it makes more sense to thinking of ways to benefit from creating customer value in the most effective way, subject to ethical and other constraints that one may have. The 2006 and 2007 definitions offered by the American Marketing Association are relatively similar, with the 2007 appearing

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  • Lux Market Analysis

    Lux We all want to be pampered, to look and feel great, to enjoy that moment when anything seems possible. And that's just what Lux offers you on a daily basis at a price you can afford. Lux encourages you to play with beauty!  Everything from look and feel to fragrances of Lux is a delight to the female senses.  Lux has been associated with beauty since 1924. Over the years, Lux has covered various aspects of beauty and stardom. But now Lux feels that women have forgotten that beauty should

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  • Marketing

    MARKET SEGMENTS Groups of customers with different wants, buying preferences or product-use behavior TARGET MARKET A market segment for which the seller designs a marketing mix Market Segmentation Process of dividing the total market for a good or service into several smaller, internally homogeneous groups Members of each group are

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  • Basic Marketing

    putting on the correct activities to match the local community's needs. identify the dominant segment in each postal code and produce marketing material specifically targeted at those segments identify segments that are more likely to have children. sgl identified the geographic areas where the segments with children were more likely to live and develop a marketing campaign that demonstrates what is available to people under 16 as well as adults the segmentation and the research also enabled sgl

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  • Basic Marketing Protfolio on Lux

    brand is LUX. They segments LUX.’s market according to geographical locations. It further differentiates these segments into Socio Economic Cluster (SEC) which takes into account the criteria of education and profession which ultimately measures the financial ability of consumers. The cluster is divided into five parts starting from A to E. Unilever targets the urban and sub urban upper middle class and middle class segment of the population, who falls under A to C of SEC. Tactical marketing tools

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