Basic Accounting Concept
highly respected reputation.
Reputation is vital to companies because it generates credibility, reliability, and
trustworthiness. A good reputation commands confidence, invites respect, increases
competitive advantage, and reduces costs.
New applications in technology have also changed the way the industry markets its products,
with companies having to understand online marketing and adapt their marketing campaigns
to take advantage of technologies such as Facebook, Twitter, blogs and websites
Words: 4842 - Pages: 20